Cars and Drivers

GM Pickups Claim Market Share Lead in April

2014-Chevrolet-Silverado
Source: courtesy of General Motors
Sales of pickups account for a significant portion of an automaker’s total sales, especially in the United States. Anywhere from 17% to 30% of sales from the American Big Three came from pickup sales in April.

Ford Motor Co. (NYSE: F) maintained its pickup truck unit sales lead over competitors Fiat Chrysler Automobiles N.V. (NYSE: FCAU) and General Motors Co. (NYSE: GM) even though Ford’s monthly total for its F-Series trucks was 0.9% below unit sales in April 2014. GM and Chrysler both posted monthly sales gains in April

Ford introduced its all-new aluminum bodied F-150 late in 2014, and sales have not taken off yet. Year to date, sales are up 1.4% at the end of April, and total sales of 240,139 is higher than either Ram or the GM pair of Silverado and Sierra combined. Ford has said that it expects to ramp up production of the F-150 by the beginning of the second half of this year.

Chrysler’s Ram pickup sales rose 3% year-over-year in April to 37,921 units, and they are up 4% for the year to date. Chevy Silverado pickup sales rose 7.5% in April to 45,978 units, and year-to-date sales totaled nearly 173,000. The near-twin GMC Sierra posted a monthly sales gain of 4.8% and a year-to-date gain of 6.4%, with a four-month total of more than 63,000 units sold.

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Toyota Motor Corp. (NYSE: TM) sold 10,681 full-size Tundra pickups in April, out of a total of 177,453 vehicles sold by the Toyota division. That accounts for about 6% of total Toyota division sales. Including the company’s Lexus division, Toyota sold 203,329 vehicles in the United States in April.

Combined, the four truck makers sold more than 175,000 units in the month of April. GM claimed 36.5% with its two brands, Ford’s F-Series claimed 35.8% market share, Ram grabbed 21.6% share and Toyota picked up 6% of the total U.S. market.

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