Ford Motor Co. (NYSE: F) on Tuesday reported a U.S. sales increase of 0.4% year over year in November, to 187,794 Ford and Lincoln vehicles, compared with November 2014 sales of 187,000. Truck sales rose 18.3% for the month, on top of a 13.8% increase in October. The company said that the month’s sales were the best November since 2007.
Total sales compare to an estimate of 188,000 by analysts at Kelley Blue Book (KBB). The industry research firm also reported that Ford’s average transaction price in November was $36,533, down 0.4% month over month and up 2.7% compared with November of last year. KBB transaction prices do not include applied consumer incentives. For its part, Ford reported that its average transaction price rose by $3,800 year over year in November.
Sales of the Ford F-Series pickups rose by 10.4% in November to 65,192. In October, Ford sold 65,500 F-Series trucks following a September sales total of 69,651. Sales year-to-date are now up 2.3%. F-Series November sales were the best in eight years.
Truck sales comprised about 45% of all Ford and Lincoln sales in November, and the F-Series pickups accounted for about 35% of total sales in November.
Ford kicked off a Friends & Neighbors pricing promotion in early November that was scheduled to run through the beginning of January. Last weekend the company cancelled the promotion and replaced it with incentive and financing deals that are likely to be more familiar to car buyers. We’ll be keeping an eye on Ford’s incentive offers throughout December.
Ford’s Escape small sport utility vehicle (SUV) saw a sales decline of 18.5% year over year, following an increase of less than 1% in October. Sales of the all-new Transit and Transit Connect totaled 13,821 units in November, and the new Transit van has sold a total of 105,030 units for the year to date.
Sales of the Lincoln brand slipped 2.4% year over year in November, as sales of Lincoln utility vehicles fell by 8.9%. Car sales totaled 2,845 units in the month and utility vehicle sales totaled 5,073 units. Year to date, Lincoln car sales are down 11.7% and utility sales are up 21.8%.
The stock traded up about 1% Tuesday morning, at $14.47 in a 52-week range of $10.44 to $16.74.
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