Cars and Drivers
Ford Leads in Pickup Sales Despite 5% Drop in January
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Ford Motor Co. (NYSE: F) sold 50,540 F-Series pickups in the month of January, a decline of 5.2% year over year. Compared with December 2015 sales, that’s a drop of 40% and is due in large part to the snowy weather that hit the East Coast late in the month.
General Motors Co. (NYSE: GM) said sales of its Silverado pickups rose 4.9% year over year in January to 37,863 units, also a 40% decline. Sales of the company’s GMC Sierra trucks rose 13.9% to 14,381 to a combined total of 52,244. The not-so-good news was that sales of the mid-size Colorado pickup fell by 7.3% to 5,508 units.
Fiat Chrysler Automobiles N.V. (NYSE: FCAU) sold 29,938 Ram pickups in January, an increase of 5% year over year.
The other full-size pickups on offer in the United States are the Tundra from Toyota Motor Corp. (NYSE: TM) and the Nissan Titan. Tundra’s sales totaled 7,232 in January (down 11.8%). The Titan sold just 937 units in January.
Toyota’s midsize Tacoma pickup sold 12,717 units in January. Honda Motor Co. Ltd. (NYSE: HMC) introduced a new version of its midsize Ridgeline pickup at last month’s Detroit auto show, but the new pickup did not make it to dealer showrooms. A new ad promoting the Ridgeline is set to launch during Sunday’s Super Bowl.
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