Ford Motor Co. (NYSE: F) on Tuesday reported a U.S. sales decrease of 3% year over year in January, to 173,723 Ford and Lincoln vehicles, compared with January 2015 sales of 178,351. Truck sales rose 0.2% for the month, and sales of the new F-150 pickups dropped more than 5%.
Total sales compare to an estimate of 169,000 by analysts at Kelley Blue Book (KBB). The industry research firm also reported that Ford’s average transaction price in November was $36,328, down nearly 4% month over month, and up 3.2% compared with January of last year. KBB transaction prices do not include applied consumer incentives. Ford said overall transaction prices rose $1,800 in January and F-150 pricing improved by $2,500, with incentive spending down $500 on each pickup.
Sales of the Ford F-Series pickups fell by 5.2% in January to 50,540. In December, Ford sold 85,211 F-Series trucks, following a November sales total of 65,192. This is hardly the direction Ford wants to see pickup sales moving in.
Truck sales comprised about 40% of all Ford sales in January, and the F-Series pickups accounted for about 30% of total sales in January. Both totals are down by seven percentage points month over month.
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