The Mercedes-Maybach brand showed off its new S650 Cabriolet (convertible) at the Los Angeles Auto Show on Tuesday. Only 300 of the cars will be built, and of that total only 75 will be available to U.S. buyers. At $323,000 a copy, U.S. demand will likely outstrip supply.
The S650 is the first of its kind from Mercedes-Maybach and plays in the same league as the $335,000 Rolls-Royce Dawn and $267,000 Bentley Continental GT Speed Convertible.
The new Mercedes-Maybach and its competitors are chasing the very highest end of the car market that includes wealthy individuals who are looking for an exclusive product. In other words, if you have to ask how much it costs, you can’t afford one.
The S650 is equipped with a V12 engine that develops 621 horsepower, and the company indicates a top speed of 155 miles per hour.
Mercedes will sell three exclusive versions in the United States:
- Zircon Red exterior paint with a Porcelain/Black interior, Piano Lacquer Flowing Lines trim and a black soft top
- Cote d’Azur Blue exterior paint with a Porcelain/Saddle Brown interior, Magnolia Nut Brown trim and a beige soft top
- designo Diamond White Exterior paint with a Porcelain/Yacht Blue interior, Magnolia Nut Brown Flowing Lines trim, and a dark blue soft top
Another nice touch: Swarovski crystals embedded in the headlights and a matching set of luggage.
Production is scheduled to begin next year.