Ford Motor Co. (NYSE: F) sold 77,007 F-Series pickups in August, topping sales of General Motors Co.’s (NYSE: GM) Chevy Silverado by 22,559 units. Adding in sales of the GMC Sierra, Ford outsold GM in the pickup wars by 5,305 units.
Ford F-Series pickup sales rose 15% year over year in August, compared with an increase of 3.9% in Silverado sales and a drop of 1.3% in Sierra sales.
Fiat Chrysler Automobiles N.V.’s (NYSE: FCAU) Ram pickup sales fell 7% year over year to 37,608 units sold in the month.
Other full-size pickups on offer in the United States are the Tundra from Toyota Motor Corp. (NYSE: TM) and the Nissan Titan. Tundra sales for July totaled 10,320, up 4.5% year over year. The Titan sold 3,521 units in July, up a big 182.1% compared with August 2016.
Sales of GM’s midsize Colorado pickup rose 11% to 10,256 units and sales of the GMC Canyon fell 19.8% to 2,698 in August. Nissan’s midsize Frontier pickup sold 4,637 units in August, down 51.4% year over year. Toyota sold 17,394 of the company’s midsize Tacoma pickups, up 13.1 compared with August of last year. Honda Motor Co. Ltd. (NYSE: HMC) sold 2,6,10 units of its Ridgeline midsize pickup, down 24% from 3,437 units in August of 2016.
In the full-size pickup segment, August sales of 188,974 vehicles from the Detroit Three pencils out to a Ford market share of 40.8% (a month-over-month increase of 1.1 points). GM’s share came in at 28.8% for the Chevy Silverado (up 2.5 points) and 9.1% (down 2.3 points) for the GMC Sierra. Ram’s market share totaled 19.9% (down 2.8 points). Combined the Detroit Three sold about 9,200 more full-size pickups last month than they did in August 2016.