Cars and Drivers

Ford November European Sales Volume Rises, Market Share Dips

courtesy of Volkswagen of America Inc.

The European Automobile Manufacturers Association (ACEA) reported Thursday that new vehicle registrations in the European Union (EU) rose 5.9% in November, compared with new registrations in November of 2016. New registrations for the month totaled 1.22 million units. New registrations also rose by 5.9% in October.

Lithuania reported the largest year-over-year gain, up 57.4% to a total of 2,425. The biggest decline came in Cyprus, down 12.5% with just 990 new registrations. On a volume basis, registrations in Germany totaled 302,636 units (up 9.4% year over year) and registrations in the United Kingdom totaled 163,541 units (down 11.2%).

For the first 11 months of 2017, new passenger car registrations are up 4.1% to a total of 14.05 million. Year over year, registrations rose the most in Lithuania (26.4%), Bulgaria (23.5%) and Croatia (21.9%). Sales in the United Kingdom are down 5% for the same period.

The top-selling maker in the EU is Volkswagen, which sold 299,009 vehicles in November, up 5.5% year over year for the month. VW’s market share for the month totaled 4.6%, down from 24.7% in November 2016. Registrations are up 2.9% for the first 11 months of the year.

PSA Group, makers of Peugeot, Citroen and other brands, posted an increase of 83.3% to 196,650 units. The company’s market share rose from 9.3% to 16.2%. The increase includes sales in the Opel/Vauxhall group the company acquired from General Motors Co. (NYSE: GM) earlier this year.

Renault Group posted a volume increase of 10.1% to 137,009 units, while its share rose from 10.8% in November 2016 to 11.3%.

Of the Detroit Three, Ford Motor Co. (NYSE: F) sold 78,463 units in November, up 4.2% year over year for the month. The company’s November market share came to 6.4%, down 0.2 percentage points compared with last year.

Fiat Chrysler Automobiles N.V. (NYSE: FCAU) saw its market share in the EU dip from 6.4% in November 2016 to 6% this year. Sales were led by a 27.6% increase in sales of the company’s Jeep brand and a 20.7% increase in Alfa Romeo sales. FCA sold 72,928 units in November, down 1.3% compared with November 2016.

GM has effectively left the EU market and had sales of just 50 units in November.

BMW Group’s market share in November fell from 7% a year ago to 6.9%. The company sold 83,590 units last month. Daimler also posted a market share drop, slipping from 6.6% in November 2016 to 6.4% last month, with sales totaling 77,537 units.

Toyota Motor Corp. (NYSE: TM) posted market share of 4.5% in November, up from 4.2% a year ago. Sales volume rose 12.3% to 54,768 units. The percentage increase was spread nearly equally between the company’s Toyota division, up 12.1% year over year, while Lexus division sales rose 14.1%.

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