The top mobile phone advertising platform was the iPhone, with 15% of the market, followed by RIM’s Blackberry Curve with 4.4% and Motorola’s Droid Razr with 4%. When combined with advertising served to tablets, Apple grabbed about 28% of impressions, followed by Samsung with 18%.

As a group, smartphones took 73% of all advertising in the first quarter, up from 62% in the same period a year ago. Tablets, however, took 20% of impressions, up from 15% last year, and now claim nearly 3x the ad impressions for feature phones.

The data comes from a survey by Millennial Media Inc. (NYSE: MM), a mobile ad network that competes with Apple’s iAds and Google’s AdMob.

Millennial also note that of the top 10 devices that display ads, 3 were tablets. A year ago only Apple’s iPad made the top 20. The two additions this year were Samsung’s Galaxy Tab and Amazon’s Kindle Fire.

As tablets attract more buyers, it’s reasonable to expect that their share of the ad market will grow. Recent research from Nielsen indicates that tablets get 24% of all Worldwide Web ad clicks, compared with just 11% for phones. Tablets are more like desktop and laptop computers and users may click on ads because of the more familiar size of the screen. The small screens on smartphones are not as easy to use to find things quickly — and that’s the appeal of smartphones and smartphone apps — to find exactly what a user wants with the least amount of fuss.

This is good news for Apple, of course, and not-so-good news for Google, which pays a hefty price in traffic acquisition costs to maintain its position as the default search engine on OEM smartphones, including iPhones. By one estimate Apple gets 50%-60% of the revenue from a Google search on iOS, whether from an iPhone or an iPad. Google probably does not have to part with quite as much revenue for devices from other makers, but a cut of about 40% would match Google’s reported traffic acquisition costs. Google needs to find a way to hold onto more of its search revenue because its mobile ad network simply can’t make up the lost cash flow.

Paul Ausick

With warnings having started from key leaders in the realm of chip stocks, the question is whether or not you can trust the analysts and the consensus upside.  24/7 Wall St. has gone in and evaluated the leaders in each aspect of the semiconductor sector to see where there is value and where the risks currently lie.  We evaluated the following chip companies: Intel Corporation (NASDAQ: INTC); QUALCOMM Incorporated (NASDAQ: QCOM); Texas Instruments Inc. (NASDAQ: TXN); Broadcom Corp. (NASDAQ: BRCM); NVIDIA Corporation (NASDAQ: NVDA); Advanced Micro Devices, Inc. (NYSE: AMD); Taiwan Semiconductor Manufacturing Co. Ltd. (NYSE: TSM); Freescale Semiconductor Holdings (NYSE: FSL); SanDisk Corporation (NASDAQ: SNDK); Applied Materials Inc. (NASDAQ: AMAT); Lam Research Corporation (NASDAQ: LRCX); and Altera Corporation (NASDAQ: ALTR).

In a further effort to show just how much these have sold off, we have shown the moves in the following key semiconductor ETFs: Market Vectors Semiconductor ETF (AMEX: SMH); SPDR S&P Semiconductor (AMEX: XSD); and the ProShares Ultra Semiconductors (AMEX: USD).  We have also run the same screens in retail, gold and silver miners, conglomerates, industrial giants, and major oil companies with links to those at the end of this article. Here is the screening of value and upside in the chip giants:

Intel Corporation (NASDAQ: INTC) traded at $26.60 with a market value of $129 billion.  The consensus target price for the king of PC processors from Thomson Reuters is $29.75 and the 52-week trading range is $19.16 to $29.27.  This DJIA component’s most recent yield was listed as 3.2%. Intel’s implied upside to the consensus target is 16% and it is worth noting that the consensus target is just above the 52-week high.

QUALCOMM Incorporated (NASDAQ: QCOM) traded at $57.78 with a market value of $99 billion.  The consensus target price from Thomson Reuters is $71.92 and the 52-week trading range is $45.98 to $68.87.  The CDMA giant yields about 1.7% after dividend hikes. The implied upside to the consensus target is just under 25% but we would note that the consensus target is still over $3.00 above the 52-week high.

Texas Instruments Inc. (NASDAQ: TXN) traded at $29.15 with a market value of $33.4 billion.  The consensus target price from Thomson Reuters is $35.80 and the 52-week trading range is $24.34 to $35.30.  The yield here is about 2.3%. TI’s implied upside to the consensus target is just under 23% and that target is still just above its 52-week high.

Broadcom Corp. (NASDAQ: BRCM) traded at $31.85 with a market value of $17.5 billion.  The consensus target price from Thomson Reuters is $43.21 and the 52-week trading range is $27.59 to $39.66.  Broadcom has a paltry yield of only about 1.2%, but its implied upside to the consensus target is about 35%.  Be advised that this consensus target is almost $4.00 above the 52-week high.

NVIDIA Corporation (NASDAQ: NVDA) trades at $12.25 and its market cap is just over $7.5 billion. This graphics processor leader has a consensus target price of $16.64 and the 52-week trading range is $11.47 to $20.05.  NVIDIA pays no dividend and that is something which it should consider changing since it has about $3 billion in cash and liquidity. Its implied upside to the consensus target is about 35% and that consensus target price is well under its 52-week high.

Advanced Micro Devices, Inc. (NYSE: AMD) trades at $6.06 and its market cap is only $4.25 billion despite it being so actively traded. The consensus target price for this distant number-2 in PC processors is $8.55 and the 52-week trading range is $4.31 to $8.71.  AMD has no dividend due to very spotty earnings. Its implied upside to the consensus target is more than 41% if you trust the analysts here and its target price is just under its 52-week high.

Taiwan Semiconductor Manufacturing Co. Ltd. (NYSE: TSM) currently trades at $14.15 for its ADR and Yahoo! Finance shows its market value being about $73 billion.  The consensus target price from Thomson Reuters is $16.70 and the 52-week trading range is $10.75 to $16.15.  The yield is listed as roughly 2.9%. TSM’s implied upside to the consensus target is 18% and the consensus target is about 4% above the 52-week high.

Freescale Semiconductor Holdings (NYSE: FSL) has been battered since its IPO and shares now trade at $9.75 with an implied market value of $2.4 billion.  This private equity backed chip outfit’s consensus target price from Thomson Reuters is all the way up at $17.92 and the 52-week (less than one-year actually) trading range is $9.43 to $20.97.  Freescale has NO DIVIDEND, which makes it stand out against the peer group now.  Still, if you trust the analysts here the implied upside to the consensus target is a whopping 83%!  Trust is hard to come by here, particularly for a company where backers will sell shares along the way into strength.

SanDisk Corporation (NASDAQ: SNDK) trades around $32.50 and its market value is about $7.9 billion.  The king of flash memory’s consensus target price from Thomson Reuters is $44.46 and the 52-week trading range is $31.34 to $53.46.  SanDisk has no current dividend, something which may need to change down the road considering that this is not anywhere close to a new company.  Its implied upside to the consensus target is 37% but the company has had two warnings.

Applied Materials Inc. (NASDAQ: AMAT) currently trades at $10.55 and its market value is $13.6 billion.  The consensus target price from Thomson Reuters is $13.65 and the 52-week trading range is $9.70 to $13.94.  Applied now yields about 3.4% and its implied upside to the consensus target is about 29%.

Lam Research Corporation (NASDAQ: LRCX) is worth more than $4.5 billion today but it is acquiring Novellus Systems, Inc. (NASDAQ: NVLS) for about $3 billion in stock, so it will soon be larger.  Its shares trade at $38.00, its consensus target price is $48.53 and the 52-week trading range is $34.81 to $48.88.  Lam Research pays NO DIVIDEND now and its implied upside is almost 28%.

Altera Corporation (NASDAQ: ALTR) currently trades at $33.90 and its market value is $10.9 billion.  The consensus target price from Thomson Reuters is $41.00 and the 52-week trading range is $30.39 to $48.91.  Altera has a dink yield of only about 1% and we expect a dividend hike in the coming weeks or months. Its implied upside to the consensus target is about 21% and this one is well off highs and the target is almost $8.00 under its 52-week high.

Market Vectors Semiconductor ETF (AMEX: SMH) has undergone a total transformation since it is no longer the Semiconductor HOLDRs.  At $31.25 its range since the change is listed as $28.86 to $36.17.  This ETF is said to have assets of almost $400 million, but that changes based upon inflows and outflows on top of the change in the price.

SPDR S&P Semiconductor (AMEX: XSD) ETS is now one of the longest ETF in chips since the HOLDRS changed.  At $43.50 now, its 52-week range is $40.09 to $59.85 and it still has only about $44 million in assets.  This one peaked in January and the mix of components has made it more volatile than many leaders.  This ETF would now have to rally by more than 37% to hit its 52-week high again.

ProShares Ultra Semiconductors (AMEX: USD) uses leverage of 2-times for its semiconductor trading, so this is one where it will feel just like getting your fingernails ripped out when your timing is wrong. At $33.50, this leveraged ETF has a 52-week range of $26.18 to $46.46. It would have to rally about 39% to hit its 52-week high again.

As you can see, the semiconductor and chip leaders have now pulled back substantially from their highs seen throughout 2012.  The issue to consider is that Dell Inc. (NASDAQ: DELL) and Hewlett-Packard Co. (NYSE: HPQ) have confirmed that PC sales are slowing.  Some of this is due to Apple Inc. (NASDAQ: AAPL) and some of it is due to weakness in Europe, weak PC spending in the Americas, and a slowing of growth in the BRIC nations.  How the Microsoft Corporation (NASDAQ: MSFT) launch of Windows 8 will impact the PC refresh cycle ahead is now another wild card since PC sales guidance is looking softer than anticipated from just a couple of weeks ago.

We also want to warn investors to not just blindly trust the analysts in semiconductor price targets here.  Summer can be a brutal time for chip stocks.  The drop in the ProShares Ultra Semiconductors (AMEX: USD) during the summer of 2011 was about 40% and the drop from the 52-week high in 2011 to that end of summer trough was almost 50%.

The drop in the SPDR S&P Semiconductor ETF (AMEX: XSD) during the summer of 2011 was about 25%, but the drop from the peak in early 2011 here to the trough of late-summer was about 31%.

Summer is a very tough time to invest in chip stocks, and the question now is just how much the slowdown is going to continue taking out of chip stocks.  We would certainly avoid trying to play the game of trying to catch falling knives here, but these are all worth keeping an eye on for those inflection points where the valuations start to adequately discount the warning signs.

Gold & Silver Miners with the Most Upside Value  

Major Oil Companies with the Most Upside Value

Industrials with the Most Upside Value  

Conglomerates with the Most Upside Value

Retail Stocks with Upside 

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JON C. OGG

When you see a drop of 17% on Dell, you might expect that the volume was 100 million shares or so.  As of 11 AM EST we have still not even seen 40 million shares trade against an average volume of 16.5 million.  The volume is strong, but this feels like the sort of news that would drive 100 million shares.  That being said, Dell traded 51,440,000 shares per NASDAQ trading data on its last earnings report day-after.

Hewlett-Packard Co. (NYSE: HPQ) is set to report earnings today after the close of trading and estimates are $0.91 EPS and $29.92 billion in sales.  Let’s just say that it is safe to assume that the estimates have unofficially come down significantly.  H-P shares are down 4.6% at $20.77 and this is a new 52-week low.  As a reminder, HP is expected to announce a major round of tech layoffs today as part of its restructuring.

This appears to be the worst trading day in more than a decade for Dell on a percentage drop.  Dell is down 17.1% at $12.50 now and the prior 52-week range is $13.29 to $18.36.  Dell is now probably under 6-times forward earnings estimates after the drop and H-P is roughly the same.  The problem is that no one is willing to pay for contracting earnings power of this sort.  Dell offers no dividend to entice shareholders to stay around, and HP offers at least a yield of about 2.2% based on today’s price.

Intel Corporation (NASDAQ: INTC) is down 3.2% at $25.19 and Microsoft Corporation (NASDAQ: MSFT) is down 2.9% at $28.90.

Elsewhere in key PC components, the fallout continues… Seagate Technology PLC (NYSE: STX) is down 2% at $25.81 against a recent high of $32.55 and Western Digital Corp. (NYSE: WDC) is down 2% at $33.82 against a recent high of $44.44.  We warned investors not to chase those on the last round of good news as it should have been anticipated at the end of 2011 and in the first quarter of this year.  It may seem a bit of a surprise, but the US king of DRAM via Micron Technology Inc. (NASDAQ: MU) is down only 0.2% at $5.70 because it is already down so much from the highs of $10.23 over the last year.

It goes without saying… wrecking balls swing back and forth, and the damage is severe.  Dell has become technology’s wrecking ball and having a ”LOW P/E VALUATION” is about as relevant as gold to a dead man today.

JON C. OGG

Besides competing with smaller national rivals like RadioShack Corp. (NYSE: RSH) and GameStop Corp. (NYSE: GME), Best Buy has to slug it out with retailers Amazon.com Inc. (NASDAQ: AMZN), Wal-Mart Stores Inc. (NYSE: WMT), and direct sellers like Apple Inc. (NASDAQ: AAPL).

And while Best Buy touts its increases in sales of mobile phones and other portable devices, it also notes:

Areas of comparable store sales growth in the Domestic segment included tablets and mobile phones within the Computing & Mobile Phones revenue category, eReaders within the Consumer Electronics revenue category and Appliances. These increases were more than offset by comparable store sales declines primarily in notebooks within the Computing and Mobile Phones revenue category, gaming within the Entertainment revenue category, and digital imaging and televisions within the Consumer Electronics revenue category. The Domestic segment online channel revenue grew 20 percent compared to the prior-year period.

Selling more cheaper devices does not make up for lost sales in pricier items, unless a retailer can sell an enormous number. Best Buy can’t do that because there’s simply too much competition from wireless carriers, other retailers, and direct sales.

The company reiterated its full-year adjusted EPS guidance of $3.50-$3.80, in-line with the consensus estimate of $3.59. But weak international sales and declining same-store sales mean that Best Buy will be forced to close more stores, which will hurt revenues and ultimately profits unless the company can really figure out a way to boost its online sales. The outlook is probably not as rosy as the company would like us to think.

Shares are up about 1.6% in the pre-market, but were up as much as 6% at one point. Current price is $18.43 in a 52-week range of $17.53-$32.85. The 52-week low was set yesterday.

Paul Ausick

Of the top brands, the following came in after Apple:

2. International Business Machines Corporation (NYSE: IBM)

3. Google Inc. (NASDAQ: GOOG)

4. McDonald’s Corporation (NYSE: MCD)

5. Microsoft Corporation (NASDAQ: MSFT)

6. Coca-Cola Corporation (NYSE: KO)

7. Marlboro of Altria Group Inc. (NYSE: MO)

8. AT&T, Inc. (NYSE: T)

9. Verizon Communications, Inc. (NYSE: VZ)

10. China Mobile Limited (NYSE: CHL)

11. General Electric Co. (NYSE: GE)

The ‘Top Riser” from 2011 to 2012 was Facebook, Inc. (NASDAQ: FB) with a 74% rise

The full Millward Brown study on these brands gets broken down into segments such as industry, brand growth, geographic, and sectors.

JON C. OGG

Take a look at any chart and you will see that Best Buy shares hit a low not seen since back in 2009 when every stock tied to retail and technology had hit the ‘free fall’ button.  This stock hit a low of $17.53 this morning and its prior 52-week range was $17.84 to $32.85.

Somehow Amazon remains the winner here.  Many buyers go to Best Buy to interact with consumer electronics and then turn around and buy the item online from a competitor to avoid sales tax and/or to pay a lower price.

Analysts still have a consensus price target around $25.00 for Best Buy, but for now that should not be trusted.  And what about that $3.59 EPS target for this year at Best Buy from Thomson Reuters?  Or the $3.72 EPS target for next year from Thomson Reuters?  If those were to remain true then Best Buy trades at only 5-times this year’s earnings and under 4.9-times next year’s earnings estimates.

The reality is that Best Buy has no CEO, it lost its founder, it is suffering from margin compression, and it is often cited as losing more and more of the potential customer base. BB&T Capital Markets also downgraded Best Buy shares to Hold from Buy just this morning, although admittedly that is just a very late downgrade.

The one thing which may actually act as a slingshot on any news that “lass bad” is that Best Buy has close to 54 million shares in its short interest per the most recent data.  It is hard to get excited that short sellers may drive up the price if the news is not just dismal.

JON C. OGG

Samsung Electronics (OTC: SSNLF.PK) and LG Electronics both paid Kodak nearly $1 billion to gain rights to the discredited patent. Kodak claimed that Apple owed it more than $1 billion for infringing.

The patent was one of about 1,100 included in Kodak’s digital capture technology patent portfolio. That’s about 10% of the company’s total patent portfolio that has been valued as high as $3 billion.

Today’s ruling calls into question the value of Kodak’s entire patent portfolio. Many of the patents are fine, of course, but the ones that really matter are all going to be litigated and a buyer’s anticipated profits from the portfolio just dropped. And probably by a lot. Zero may not be too low.

Paul Ausick

There are several issues happening almost simultaneously here.  Intel Corporation (NASDAQ: INTC) recently reiterated its guidance and this lends more thought to the PC recovery being sustained.  Even Advanced Micro Devices (NYSE: AMD) signaled that it sees increased demand for PCs and its processors ahead.  The reason is in part due to the Windows refresh cycle as Microsoft Corporation is now just a few months away from its launch of the Windows 8 operating system.

Our big question is simple, yet complicated: How bad will the reports be from Dell and H-P?

Hewlett-Packard Co. (NYSE: HPQ) is in a turnaround and Wall Street refuses to give it any valuation worth noting.  Its value is about 6-times expected earnings.  The chatter has already been telegraphed that some 25,000 or even 30,000 pink slips are going to be handed out at H-P.  That will make its earnings coincide with National Employee Morale Day.  H-P is a DJIA component and it is worth under $44 billion in market capitalization now that its stock is down more than half from the peak in early 2011.  H-P still trades under $22 and its 52-week range is $21.28 to $37.70 against a consensus analyst price target objective of $29.23 that implies about 33% upside.  Thomson Reuters has consensus estimates of $0.91 EPS and $29.92 billion in revenue for H-P.

Dell Inc. (NASDAQ: DELL) is dirt cheap for a tech stock and dirt cheap compared to the market, but against H-P it almost sounds expensive at 7.5-times its forward earnings.  Dell is still just under $15 and its 52-week range is $13.29 to $18.36 against a consensus analyst price target objective of $19.43 that implies 30% upside.  Thomson Reuters has consensus estimates of $0.46 EPS and $14.89 billion in revenue for Dell.

Analysts still seem to prefer Apple Inc. (NASDAQ: AAPL) over Dell and H-P alike if you just pay attention to the media coverage.  What is interesting is that Apple has almost no attention given to its Mac sales at the moment.  It is all about iPads, iPhones, and the coming Apple TV.  Apple shares are finally recovering with a gain of 4% to $551.00 today.  Analysts have a consensus target of $708.55 against the $551 price today.  What is interesting is that Apple’s implied upside is about 28%.

Can it be that analysts actually prefer Dell and H-P over Apple as a group?  That is what the math says on the surface.  The difference is that many of the analysts following Apple are far higher and much more ambitious on Apple than the consensus.

JON C. OGG

Faber notes that while the number of job cuts are not yet known, sources indicate that the turnaround of the company is going to include thousands of layoffs.

The question that has to be asked here is one of relevance.  H-P is a DJIA component and it is worth under $44 billion in market capitalization since the stock is down more than half from the peak in early 2011.  This company employed a whopping 349,600 employees as of October 31, 2011 per its annual report.

What is so sad here is that the market is completely discounting H-P.  Literally, this stock trades at less than 6-times its expected earnings.  The company was going to jettison its PC business, but the turnaround plan under Meg Whitman determination was that it would just cost too much to break the PC unit out of H-P.

The market either just does not believe that H-P can live up to its earnings through time or it has just reset what the company’s valuation really is.  Under 6-times earnings is not expensive by any count as long as those earnings can be maintained.  Rival (at least in PC sales) Dell Inc. (NASDAQ: DELL) now trades at only about 7.5-times its forward earnings.

H-P is already loaded up with enough debt of over $25 billion even if it does have a $19 billion cash and liquidity arsenal.  Earnings are next week and the layoffs are expected to be announced sometime around that report.  The current targets for the April-end quarter are $0.91 EPS and $29.9 billion in sales according to Thomson Reuters.

H-P is up three-cents at $22.06 and the 52-week trading range is $21.50 to $37.70.

Apparently the slogan on a tee-shirt is true, “The beatings will continue until morale improves.”

JON C. OGG

The market value is still the largest of any public company at $501 billion, but the market value is now down almost $100 billion from the actual peak.  We have reported on two recent occasions how weak iPhone sales projections from analysts seem to be the big concern.  Both reports indicate that the iPad will save the day, and the latest earnings report showed that China really saved the day (with purchases rather than cheap labor).

The consensus analyst target on Apple is now above $708.00 and that implies another 32% upside if the analysts are right.  Some analyst calls even target $1,000 (and higher) for Apple stock.  At that rate, it becomes cheaper to buy Apple’s products than it does to buy 1 share of Apple stock.

Maybe this is the peak valuation concern coming into play as well.  Microsoft Corporation (NASDAQ: MSFT), which ultimately may have saved Apple with a Gates-led investment, reached up close to the $600 billion or so at the peak in 2000.  Cisco Systems Inc. (NASDAQ: CSCO) also reached about $350 billion.

General Electric Co. (NYSE: GE) peaked somewhere around the $475 billion valuation.  Exxon Mobil Corporation (NYSE: XOM) also peaked out above $500 billion during the energy bubble run-up, but that has not been seen since and the current market value is about $385 billion or so.  The common theme is that all of these values have come crashing down.

There is one thing to consider here in the ’mega-cap valuations and that is that Exxon Mobil is the only stock that had a low valuation like Apple still has.  In fact, Apple now trades at only about 10-times the Fiscal 2013 earnings estimates now that it has pulled back over $100.  Its multiple is even less than that if you back out the $100+ billion treasure trove that the company has.

The focus ahead has to be on Apple TV.  iPad and iPhone sales may only be able to go so far, and now it will be up to the new devices.  One concern we have is that the story of the Mac is a lost one.  Honestly, when was the last time you heard anyone focused on Mac sales in the last few months?  It is all about iPads and iPhones, which are actually cannibalizing what would have been Mac sales, and the talk remains around Apple TV.

One issue to consider is that certain funds have had to lighten up in Apple shares.  The large institutional sales orders have not been very evident in recent months, but the reality is that Apple started to become too heavily weighted for many non-index fund managers.  To prove this in the NASDAQ 100, the PowerShares QQQ (NASDAQ: QQQ) has close to an 18% weighting in Apple.  We have seen one estimate that only about one-third of the share selling was tied to large funds and hedge funds, although that no longer be the case since that data is 45 days old (or longer).

What seems to be at work is simply a change of heart.  The stock was weak ahead of May and the stock was still above $600 as recently as April 27.  Still, the psychology of “Sell in May and go away!” has been exaggerated due to the woes of Europe, the slowing growth of the BRIC nations, and weakening U.S. economic data.

Another concern may be that Microsoft Corporation (NASDAQ: MSFT) is being favorably treated going into the Windows 8 launch later this year.  All of the companies in technology are talking this up.  It is even possible that investors are unloading shares just so they can buy up Facebook shares after the IPO on Friday.

Apple is not expensive at all.  The question is whether or not it can be maintained.  When you are paying 10-times for future earnings today, that implies that you are paying for earnings out about ten years on a static basis.  All that is happening after the massive run that has been seen over the last decade is that the growth rate cannot be maintained indefinitely.

This sentiment won’t last forever, but the focus is elsewhere for the time being.  Will Apple hit $500 or even lower?  Maybe.  As long as the market does not really tank and as long as we do not enter a second recession, the consensus is that Apple’s stock still has a lot of room to rise after the dust settles.

JON C. OGG