General - Page 2


Domino’s ‘No-Hitter’ Campaign Backfires

A marketing campaign is only as good as its social media exposure, and sometimes things can go wrong quickly. That’s especially true on today’s Internet, and it’s a lesson Domino's ...
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Will Northwestern’s ‘Purple Pricing’ Kill the Secondary Ticket Market?

In 2004, Google (NASDAQ: GOOG) used an unfamiliar mechanism, known as a Dutch auction, to issue shares of its IPO. Unlike a traditional auction, which lets bidders compete for an ...
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Wrigley Field

Will the Chicago Cubs Win the World Series?

You know the story. The Chicago Cubs haven’t won a World Series since 1908, by far the longest championship drought in baseball. So naturally, fans take this to mean their ...
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Why No CEO Hall of Fame?

Baseball writers recently put three players into the Hall of Fame. The voters were 571 members of the Baseball Writers' Association of America. There is no CEO Hall of Fame ...
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Home security

States Where People Can’t Get a Mortgage

Although the U.S. housing market is improving, lending standards remain tight. Banks have become extremely vigilant in their lending practices, requiring a more stable income, enough money for a sizable ...
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