Samsung wants to double sales of its smartphones and tablet PCs this year. It is now the world’s largest handset maker, and its growth rate, R&D capacity, and marketing prowess give it a chance to reach its goal.
In its path, it has the hugely successful Apple iPad and iPhone. Each may be released in a new model, which will include not only advanced features, but probably the ability to run on 4G networks. If the past is an indication, there products will sell millions of units in the first quarter they are out, which will hurt Samsung’s goals.
Samsung is also up against desperate competition in Research In Motion (NASDAQ: RIMM), Nokia (NASDAQ: NOK), HTC, LG, and Motorola Mobility (NYSE: MMI). Each of these firms is bound to cut price to get share, which will be another challenge to Samsung and its profitability in the smartphone market
Samsung, which shipped about 97 million smartphones last year, plans to introduce a successor to the Galaxy S II in the first half of the year and other models later, the company said in an e-mailed statement today. Suwon, South Korea-based Samsung didn’t disclose data for tablet sales and the 2012 target
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