Consumer Electronics
Close to Half of All Americans Own a Tablet or E-reader
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E-reader ownership was greater than tablet ownership until the end of 2011, when tablets pulled even with e-readers at 10% of all adults. Since then it’s really been no contest and tablets have widened their share of the market to the point where 35% of American adults own tablets compared with 24% who own e-readers.
The data comes from the latest update on tablet and e-reader ownership from Pew Research’s Internet & American Life Project. Here’s a chart from Pew Research:
Some interesting data points from the Pew report:
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