Why would Amazon.com Inc. (NASDAQ: AMZN) have the equivalent of a flash sale for its Kindle e-reader, offering potential customers a price cut from $79.99 to $59.99? Business school professors would have several theories.
Amazon’s new offer: a “last chance” to get the Kindle E-reader, six-inch glare-free touchscreen display Wi-Fi product at a 25% discount. And the deal includes free shipping. Analysts have questioned whether Amazon makes money on the Kindle or it is instead a traditional loss leader.
A number of upsells for the cheap Kindle are in the promotion package. Some of them hint at extra revenue Amazon can bring in from its marketing:
- Easy on your eyes–touchscreen display that reads like real paper
- No screen glare, even in bright sunlight
- Single battery charge lasts weeks
- Lighter than a paperback, holds thousands of books
- Try Kindle Unlimited free for 30 days–choose from over 1 million titles
- Kindle doesn’t distract you with social media, emails, and text messages
- Massive selection, lowest prices – over a million titles at $2.99 or less
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