The Brick Is Back at Nokia: What to Expect

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In a blast from the past, Nokia Corp. (NYSE: NOK) is bringing back the “Brick,” or as they call it the 3310. This mobile phone first came out in 2000 and is known as one of the most successful mobile phones of all time. Not to mention this phone has been called the “Brick” due to its durability, and it gained a cult following in the process.

Nokia is looking to capitalize on the nostalgia surrounding the phone, while still keeping with the times. Lest we forget, Nokia took the number one spot in terms of phones sold each year between 1998 and 2011. Samsung only overtook Nokia at that point.

24/7 Wall St. has taken a look at the 3310 and put together a compilation of what this phone can and can’t do and why consumers might want to pick one up.

First and foremost, the Brick can make phone calls and send texts just like any other phone. Additionally, the phone offers other features like a camera for photos or videos, as well as an FM radio and MP3 player.

Other basic features include: calendar, alarm, voice or written notes, calculator and a web browser (Opera). Although it does have a browser, it is incredibly slow, because it only has support for 2.5 G mobile networks.

Among the cult fans perhaps the games are the most enticing feature. Nokia brought back Snake, which has captivated millions and wasted millions more hours.

Unfortunately, the 3310 doesn’t have all the normal smartphone amenities. The phone is not able to navigate with GPS or use modern messaging apps. A potential deal breaker for millennials might be that there are no apps for social media networks on the device, so that Facebook status about your new Brick will have to wait.

Much like its predecessor, the Nokia 3310 has an impressive battery life but this may be a little overkill. The phone offers roughly 22 hours of active use and 744 hours (about one month) on stand-by. Because the battery life is absolutely ridiculous, this phone is ideal for traveling without a charger.

Nokia is looking to sell the 3310 for 49 euros ($52), and we can expect the release date in the second quarter of 2017.

Shares of Nokia were last trading up 1% at $5.19, with a consensus analyst price target of $5.81 and a 52-week trading range of $4.04 to $6.31.