Apple iPhone 7 Leading Smartphone in Q1

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The global smartphone market reached a total of 353.3 million units in the first quarter of 2017. Apple Inc. (NASDAQ: AAPL) snagged the top-selling device, the iPhone 7, and the second best-selling device, the iPhone 7 Plus.

The iPhone 7 sold 21.5 million units (about 6.1% of the total) and the 7 Plus sold 17.4 million units (4.9%) of the 353.3 million devices sold last quarter. The 7 Plus also outsold the third-best selling smartphone, Oppo’s R9s, which sold 8.9 million units.

The data were reported Wednesday morning by research and analytics firm Strategy Analytics.

Senior Analyst Juha Winter said:

The iPhone 7 is by far the world’s most popular smartphone model, due to a compelling blend of user-friendly design, extensive supporting apps, and widespread retail availability for the device.

Samsung’s Galaxy J3 and the Galaxy J5 claimed the fourth and fifth spots in Strategy Analytics’ rankings. The J3 sold 6.1 million units in the first quarter and the J5 sold 5.0 million units. All other smartphone models accounted for 294.4 million units.

Regarding Samsung, Strategy Analytics director Linda Sui noted:

Samsung was still gearing up for the launch of its new Galaxy S8 portfolio, but managed to get two models in the top five during Q1 2017. … Samsung’s J3 and J5 are midrange devices that sell very well across Europe and Asia and they helped to offset Samsung’s troubles with the Note 7 battery fiasco in the quarter.

Oppo, a Chinese smartphone maker, is essentially unknown in the United States and Europe, but it is hugely popular in China, and sales are rising rapidly in India as well. In the first quarter, Oppo’s R9s accounted for 2.5% of global smartphone sales, nearly as much as the combined share of the two Samsung devices.