Apple Inc. (NASDAQ: AAPL) may stop using the number system to designate each new generation of iPhone, since the iPhone 4 a decade ago, and probably continuing with the iPhone 8 set to be released Tuesday. Rumors, however, point to another smartphone about to be released by Apple. It will be dubbed the iPhone X and will offer next-generation technology. It also will be expensive.
According to website BGR:
We think we know the names of the new iPhones, thanks to the iOS firmware. Apple’s three new phones are called iPhone 8, iPhone 8 Plus and iPhone X (via Steven Troughton Smith).
The 8 and 8 Plus would be the lower-tier LCD phones, whereas the iPhone X is the highly-anticipated nearly-bezelless OLED model. The name reveal joins a flurry of leaks from earlier in the day, detailing new features like Face ID and Animoji, new wallpapers, and confirming the LTE Apple Watch.
Since estimates for the iPhone 8 price have run as high as $1,000, the iPhone X could set a new, high price level for smartphones.
BGR goes on to speculate:
As well as upgraded internals to match the lower-tier phones, it will also include Face ID as a new biometric authentication mechanism to replace Touch ID, upgraded cameras that will likely support OIS on both the wide-angle and telephoto lenses and 4K@60 FPS, wireless charging and more. The OLED display of the iPhone X will provide incredibly high contrast and black levels, as well as help the illusion of a truly bezel-less device.
The high-end iPhone X is also believed to support True Tone, and use the 3D sensors to recognise when a user is looking at the display and when it is not (‘has attention’). If the user is looking at the screen, the iPhone X will not automatically dim the display.
Apple faces the issue of whether consumers will buy a phone with features they may barely understand. However, Apple’s brand has allowed it to charge huge premiums for its phones compared to the rest of the industry. Most people do not use most of the features on their current iPhones and never have. So, why should the future be any different?