Wal-Mart (WMT) has signed a deal with Facebook that will allow college roommates to use the social network to help decorate their dorms. The users will take a quiz and then match-up their tastes to help create space that each can enjoy. No more lava lamps or "Star Wars’ posters on the wall.
The students who take part in the service will obviously be able to buy their furniture and decorations from WalMart.com. Otherwise, why would Wal-Mart pay Facebook to put the service. up.
It may be hard to find collage students who want to buy items for their rooms from Wal-Mart. It probably does not strike most people as a place that 18-year-olds consider cool or top-of-mind for their campus shopping.
But, Wal-Mart may be more hip than Wall St. realizes. Any investor with sense should believe that the program will not work. That gives it a lot of upside.
Douglas A. McIntyre
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