Even with Pirate Bay convicted, the studios need to figure out a digital strategy.
By Chris Thompson of The Big Money
Last month, four men who run the Pirate Bay, perhaps the largest movie-piracy Web site on the planet, were convicted in a Swedish court of promoting copyright infringement and sentenced to a year in prison apiece. These men were true believers, high-concept pranksters, and sworn enemies of the movie industry. Dubbing the proceedings a “spectrial,” (an amalgam of trial and spectacle), they and their supporters drove a bus around Europe, rallying people to their side. Friends of the cause protested outside the courthouse, where the bus was parked and served as their public relations headquarters. The Pirate Bay operators reportedly tried to buy Sealand, a defunct oil rig in the North Sea, in order to escape national copyright laws. After the conviction, some 25,000 Swedes joined the Pirate Party, a political party affiliated with Pirate Bay and dedicated to the “reform” of copyright laws.
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