By Jon Ogg
It seems that Kraft Foods (NYSE:KFT) is about to go after Cadbury plc (NYSE:CBY) in the U.K. harder than it already has. Many believe Kraft is about to make a high bid even higher than what it has already bid. There are a couple of key issues here to consider, particularly as this deal could launch a wave of size-up and me-too mergers among global food and candy players. The first is the notion that the deal on the table is already generous and has already been called at full-value. The second notion is that the host of competing companies like Hershey (NYSE:HSY) and its peers and rivals are still considered to be close to deciding if they want to make a play for Cadbury.