The Biggest Brands Advertising on Illegal Websites
February 14, 2013 by Douglas A. McIntyre
Some of the biggest brands in the world are paying to advertise on the digital-piracy Web sites that draw millions of consumers and gut the profits of Hollywood studios and cable and broadcast networks.
A new report out this morning names 31 major brands — from Amazon (AMZN), American Express (AXP) and AT&T (T) to Samsung, Toyota (TM) and Wal-Mart (WMT) — whose paid ads appeared on “multiple occasions” on illegal, copyright-violating download sites in the past month.
Based on an interview with FOXBusiness, the University of Southern California’s Annenberg Innovation Lab singles out the biggest brands advertising on illegal Web sites.
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