Yahoo! Earnings Buzz

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A great deal of press coverage has been given to Yahoo! Inc. (NASDAQ: YHOO) earnings. As the nation’s largest portal, based on audience, the interest is understandable.

Portals, which also include AOL Inc. (NYSE: AOL) and Microsoft Corp.’s (NASDAQ: MSFT) MSN, have struggled to regain their positions in the online advertising world, where they were once the primary media for marketers. And the company’s new chief executive, Marissa Mayer, will be showing off the extent to which she has changed Yahoo!’s fortunes in a very short time.

It is worth remembering, however, that Yahoo! is a small company, compared to almost every other one in which earnings are considered an indication of the economic recovery. Its stock has risen from a 52-week low of $14.59 to just above $24, which is near its 52-week high. But the public corporation’s market cap is less than $28 billion. And revenue for 2013 is unlikely to be more than $5.5 billion.

By the standards of the overall stock market, the Yahoo! test is modest.

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