August 19, 2014: Stocks making new 52-week lows today included the following four firms:

Coupons.com Inc. (NYSE: COUP) saw shares fall more than 8.5% to a new 52-week low of $13.07 compared with the stock’s 52-week high is $22.67. Volume is about double the daily average of 356,000 shares traded. The company continues to get battered for missing second-quarter estimates.

King Digital Entertainment plc (NYSE: KING) dropped nearly 3% on Tuesday to post a new 52-week low of $13.13. The stock’s post-IPO high is $23.48. The maker of the wildly popular mobile game Candy Crush Saga is down more than 28% since its March IPO. Volume today is about 15% below the daily average of around 1.6 million shares traded.

Elizabeth Arden Inc. (NASDAQ: RDEN) dropped more than 25% on Tuesday to post a new 52-week low of $14.65, well below the low set just yesterday. Volume is 15-times greater than the daily average of around 445,000 shares traded, and the stock’s 52-week high is $40.40. The beauty products maker posted dismal fourth fiscal-quarter results this morning and announced that the company had completed a private placement of preferred stock worth $50 million as well as warrants for another 2.5 million shares at an exercise price of $2.39 per share.

Sprint Corp. (NYSE: S) dropped nearly 5% to hit a new 52-week low of $5.36 today. The wireless carrier’s new subscriber plan worries some analysts and investors who probably wonder if Sprint can win a price war with its competitors. The 52-week high on the stock is $11.47.

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