Meet the Newest 2 ETFs to Play Holiday Shopping

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Thanksgiving is upon us this coming week. And just in time for Black Friday, ProShares is dropping two new exchange traded funds (ETFs) that investors can use to play Black Friday and the holiday shopping season. Specifically, the firm is launching the ProShares Decline of the Retail Store ETF (NYSEAMERICAN: EMTY), the first ETF specifically designed to benefit from the decline of brick-and-mortar retailers, as well as the ProShares Long Online/Short Stores ETF (NYSEAMERICAN: CLIX).

The Decline of the Retail Store ETF is the first such fund designed to allow investors to benefit from the potential ongoing erosion of value of retailers that rely principally on in-store sales. It provides consistent, daily short exposure (−1×) to the new Solactive-ProShares Bricks and Mortar Retail Store Index. The ETF is designed to deliver the inverse (opposite) of the daily performance of the index.

The Solactive-ProShares Bricks and Mortar Retail Store Index is considered by ProShares to be the first comprehensive, public index to be composed exclusively of traditional retailers. It is equally weighted and currently has 56 constituent companies, including operators of department stores and supermarkets and sellers of apparel, consumer electronics and home improvement items. Those constituents currently include Barnes & Noble, The Gap, Macy’s, Kroger and Best Buy.

The Long Online/Short Stores ETF is the first to provide investors opportunities arising from both the potential growth of online companies and the decline of brick-and-mortar retailers. It tracks the new ProShares Long Online/Short Stores Index, which combines a 100% long portfolio of online and nontraditional retailers with a 50% short position in brick-and-mortar retailers.

ProShares Decline of the Retail Store ETF was last seen trading down 3.5% on the day to $37.68, with a range of $37.82 to $39.87.

ProShares Long Online/Short Stores ETF was down 1.2% at $39.67, within a range of $39.61 to $40.46.