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Posts related to ‘brand equity’

Facebook’s IPO Troubles Cuts Loyalty Measure (FB, GOOG, LNKD)

Posted: May 31, 2012 at 12:35 pm

In February, Facebook Inc. (NASDAQ: FB) was the leading brand in the social networking category of a customer loyalty index compiled by research firm Brand Keys. Following the company’s recent ...
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Apple Tops Brand Loyalty Survey (AAPL, KO, GOOG, AMZN, SBUX, TGT, MSFT)

Posted: April 11, 2012 at 2:01 pm

What consumers value most in a product are quality and customer service. Companies that succeed in creating a brand based on excellent quality and outstanding customer service can charge more ...
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Nike’s Brand Strength: A Round Of Prices Increases

Posted: March 18, 2011 at 5:44 am

Not many things test a brand's strength more than a price increase. Nike (NYSE: NKE) said it will increase what it charges for most products by 5.2% because of rising ...
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Will BP Gas Stations In America Be Amoco Soon?

Posted: August 1, 2010 at 7:20 pm

People who drive by many BP plc (NYSE: BP) gas stations in the US throw rocks at them, which has become an expensive problem for the owners of the locations. ...
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