Bringing the Apple Television Set to Life (AAPL, GLW)

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Everyone is still in love with Apple Inc. (NASDAQ: AAPL) and many question how many years the products will have the hand and love of Steve Jobs still in them.  Reports from his biography this week have pointed to an Asian manufacturer finally being able to bring a true Apple Television to market.  Let’s dub it the real iTV.

This is not the $100 Apple TV box that streams media.  The actual television set. 

Some detail came out this week on CNBC and other outlets. The research team at Jefferies is calling for an iTV to hit in 2012 that allows for cloud-based streaming of all media to an Apple television set.  Pacific Crest discussed it on Monday as well.  Gene Munster of Piper Jaffray is calling for a product introduction late in 2012 or in 2013.

Bloomberg has also joined in and noted that one of the head creators of iTunes, Jeff Robin, is leading this effort now after reports that Steve Jobs told his biographer that he had cracked the design for an integrated TV along with wireless content connectivity with other Apple devices. This would go far beyond the “hobby status” that Steve Jobs joked about before.

If the company waits another year, maybe they will hit the next TV upgrade cycle to boot.  TV sales in 2011 are expected to stink for the holidays.  This would almost certainly help a company like Corning Inc. (NYSE: GLW) out as it deals with a slower holiday season ahead.

JON C. OGG

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