TV Shipments Continue Falling

Global shipments of TV sets has fallen for the third consecutive quarter according to the latest research from the NPD Group. The decline, which has picked up steam since beginning in the last quarter of 2011, fell 32% sequentially in the second quarter of this year.

An NPD research director said:

A sharp decline of demand in Japan and a correction in Europe following the analog broadcast shut-offs in 2010 and 2011 have significantly impacted the TV market and contributed to a decline in shipments. Emerging markets have also been affected by softer shipment growth recently, related to a rapid decline in demand for CRT TVs and to less price erosion in flat panels. Despite this, the growth in demand for larger screen sizes and the increasing feature mix is cause for optimism.

Japanese TV makers were hit hardest by the decline, with sales dropping by 77%. Sony Corp. (NYSE: SNE) has seen its share of sales fall by 33% year-over-year, while both Panasonic and Sharp have seen sales fall by 32%.

Samsung Electronics has posted year-over-year second quarter growth of 18% and sequential growth of the same amount. Samsung’s market share is not 28.5%, up from 25.9% in the first quarter.

LG Electronics has posted flat year-over-year growth, but sequential growth of 12% in the second quarter.

The NPD press release is available here.

Paul Ausick