As ads for the Super Bowl XLIX brought in $4.5 million per 30 seconds, executives at Comcast Corp.’s (NASDAQ: CMCSA) NBCUniversal celebrated. Over at Time Warner Inc.’s (NYSE: TWX) Warner Bros., the reaction to its weekend box office success was much quieter. The movie “American Sniper” brought in another $32 million. Its domestic box office had reached $249 million.

All in all, Super Bowl ad totals hit $360 million. According to the Los Angeles Times:

“This is a record day, I believe, in media, and certainly for our company,” Seth Winter, executive vice president of NBC’s ad sales for news and sports, said during a conference call with reporters. “The NFL and the Super Bowl remain the platinum standard of all media.

However, Hollywood, at least Warner Bros, had a good time as well.

Box Office Mojo commented that “American Sniper” reached another milestone:

American Sniper added $31.85 million, which is a new record for Super Bowl weekend ahead of Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour ($31.1 million). Unfortunately, it was off 51 percent from last weekend, which suggests that the intense interest surrounding the movie has cooled off quite a bit. Still, that $31.85 million ranks 17th all-time among third weekends, and that’s with a hand tied behind its back thanks to the Super Bowl.

Based on its lead, the film could top the box office again next weekend, which would push its eventual overall ticket sales toward $400 million. With foreign sales added, the motion picture’s haul since its debut has already hit $316 million through Sunday.

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Super Bowl coverage started around noon, a regular phenomenon for a game that begins at 6:30. So “American Sniper” had some of its potential ticket sales siphoned off. The movie was up against the Super Bowl’s roughly 110 million domestic TV viewers. However, the effect of movie goer attrition almost certainly did not dampen the enthusiasm at Warner Bros. “American Sniper” cost $60 million to make. Its dazzling profits pile higher by the day.

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