Red Bull’s Facebook Inc. (NASDAQ: FB) followers topped 45 million recently, putting it at number three among all products followed. It trailed only Facebook for Every Phone and Alphabet Inc.’s (NASDAQ: GOOGL) YouTube, according to a Fan Page List analysis.
The figure places Red Bull slightly ahead of other global brands. Nike Inc. (NYSE: NKE) Football has 42.1 million followers and Oreo 41.8 million, which shows how widely spread Facebook’s attraction is among branded products.
Red Bull is by far the largest energy drink product in the world. According to References for Business, Red Bull GmbH sells over a billion cans a year, across nearly 100 nations. According to the company, it entered the market three decades ago:
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980’s. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria
Forbes reports that the success of the company has made Mateschitz wildly rich with a net worth of $13.3 billion.
Sports sponsorships are at the heart of Red Bull’s marketing. The company sponsors a Formula One team, champion skier Lindsay Vonn and a number of extreme sports, music artists and tours.
Whether Red Bull’s appeal to consumers is based on the benefits of the product itself, the company has a done a great deal to make it among the most promoted products in the world. According to BrandZ’s Most Valuable Global Brands 2015, Red Bull has a brand value of $11.4 billion. The Facebook rank makes sense.