The Ten Most Surprising Top-Selling Gifts on Amazon.com

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Amazon.com (NASDAQ: AMZN) is the largest e-commerce business in the world by almost any measure. The company has a market valuation of more than $80 billion, which makes it one of the 50 most valuable public corporations in the United States.  Its revenue for the quarter that includes the holidays is expected to be $14 billion, and operating profits should be above $500 million. Amazon is no longer primarily a vendor of books, e-books, and e-readers. The company sold $4 billion worth of  consumer electronics and merchandise during the last quarter.

Amazon.com had 80.3 million unique visitors during October in the United States, more than double the next two e-commerce sites, Walmart.com and Target.com. That is only one part of Amazon’s online presence. Nearly half of Amazon’s sales now come from outside the US.

Amazon is credited with revolutionizing the way that people buy goods and services. E-commerce, which barely existed 15 years ago, is now so large that more than $1 billion worth of goods and services were ordered online on Cyber Monday, making it the biggest sales day in the Internet’s history. That figure was up more than 16% from last year’s Cyber Monday. U.S.  online holiday sales will reach nearly $40 billion in 2010.

Amazon.com’s website is broken into 12 major categories: Books, Music & Movies, Digital Downloads,The Kindle, Computers & Office, Consumer Electronics, Home & Garden, Groceries & Health, Toys & Kids, Clothing & Shoes, Sports & Outdoor, Home Improvement & Tools, and Auto & Industrial.   Given the site’s broad array of products, the buying habits of Amazon’s customers are a microcosm of people’s online purchasing habits as well as the buying habits of people who shop bricks-and-mortar stores.

24/7 Wall St. looked at the top selling product at 10 Amazon.com sales categories. The “best sellers” listed are updated each hour, and the most popular items will often stay on the “Top 100” list by sales in their category for weeks.

Some of the top-selling products are easy to guess.   For instance, most people would not be surprised that the DVD of Leonardo DiCaprio’s smash hit “Inception” is at the top of the movie list or that Canon has the No. 1 digital camera. But, many of the most widely sold products were a revelation.

The 24/7 Wall St. Amazon.com Best Sellers List: