Amazon Leads in Record Online Black Friday Sales
November 26, 2012 by Trey Thoelcke
Lost in the flurry of press releases was information about the most visited sites, particularly changes from the same period last year. Comscore announced:
Amazon ranked as the most visited online retail site on Black Friday while also posting the highest year-over-year visitor growth rate among the top five retailers.
Most analysts would have expected that, given Amazon.com Inc.’s (NASDAQ: AMZN) overall dominance of the market. In terms of growth, the other sites on the Comscore list are traditionally among the most visited all year long — Wal-Mart Stores Inc. (NYSE: WMT), Target Corp. (NYSE: TGT) and Apple Inc. (NASDAQ: AAPL). The one pleasant surprise on the list, at least for its investors, was Best Buy Co. Inc. (NYSE: BBY). The nation’s largest consumer electronics firm has been trying to show its e-commerce model can work and that the company will not be trampled by Amazon.
Douglas A. McIntyre
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