Every five minutes, a new deal on Amazon.com. Starting on Friday, Nov. 20, and lasting for eight days. Amazon.com Inc. (NASDAQ: AMZN) is out to wound the competition again, offering deals across the largest e-commerce site in the U.S. by far. It has created a marketing tool no other retailer can match.
The deals will not end there:
Customers will have access to 10 coveted Deals of the Day starting at midnight on Thanksgiving, and up to 10 more on Black Friday. Customers can also shop limited-time Lightning Deals on thousands of sought-after products per day throughout the eight days of deals. Plus, Prime members will get 30-minutes early access to the majority of these Lightning Deals.
This year, Amazon will introduce more than 150 hand-picked Lightning Deals on everything from electronics to kitchen gadgets only through the Amazon Mobile Shopping App available on Android, iOS, and Fire OS. These deals can be found on the “App Only Deals” tab and will be released daily from 3 PM PT to 11 PM PT starting Thanksgiving through Wednesday, December 9. In addition, Prime members in 20 metro areas can use the dedicated Prime Now mobile app to enjoy free two-hour delivery on select Deals of the Day throughout the holiday season.
Prime, Amazon’s free shipping on many orders and streaming video plan for $9.99 a month, has more reasons for consumers to subscribe. And Amazon can add to the set of services that make it such a powerful customer loyalty plan.
The deals are from virtually every large category Amazon has: consumer electronics, toys, pets, home and kitchen, sports and travel, fashion and beauty, and music and video games.
Eight days. Amazon is likely to bring in hundreds of millions of dollars during a quarter in which it forecasts revenue will reach $33.50 billion and $36.75 billion, which will be between 14% and 25% higher compared with fourth quarter 2014. No other single retailer will come close.