Target Launches Early Black Friday Sales This Saturday

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Target Corp. (NYSE: TGT) is jumping on the Black Friday sales bandwagon in a big way. In addition to the usual sales pricing on Black Friday itself, the company has also announced a pre-sale beginning the day before Thanksgiving, and Thursday morning the company said it is bringing back its successful “10 Days of Deals” promotion beginning Saturday, November 19.

The company plans to open its stores at 6:00 p.m. local time on Thanksgiving Day. Target looks to be aiming for boosting its online sales this year. It already offers free shipping as an incentive to online shoppers.

Target has announced the categories of merchandise that will be on sale during the 10 day sale, but has not identified the exact items that will get sale prices. The folks at BFAds.net believe that one Target offer that is “definitely coming back this year” is a $50-off bonus when you purchase $100 or more in holiday items like trees, ornaments and gift wrap. That’s nearly after-Christmas clearance pricing on these items.

Here is the calendar for category sales beginning this Saturday:

  • November 19: 30% Off Toys
  • November 20: 10% Off Electronics & entertainment goods
  • November 21: 20% Off Kitchen items
  • November 22: 25% Off Beauty Items
  • November 23: Buy 1, Get 1 Free Frozen Pizza
  • November 24: Doorbusters on Electronics & More
  • November 25: 30% off Apparel Doorbusters & More
  • November 26: $50 Off $100+ Wondershop Purchases
  • November 27: It’s A Surprise – Not Yet Announced
  • November 28: It’s A Surprise – Not Yet Announced

In Target’s third-quarter earnings announcement that came out on Wednesday, the company absolutely blasted through analysts’ consensus earnings per share estimate of $0.86 to post earnings of $1.04 per share. Target’s CEO said that traffic improved “meaningfully” and that gross margin mix was well beyond the company’s expectations. Repeating that performance in the fourth quarter is now nearly a must for the company.