Best Buy (NYSE: BBY) will offer price reductions, or “promotions” as it calls them, on Apple (NASDAQ: AAPL) products as a means to drive sales as the holidays start. The launch of new Mac versions and the iPhone 7’s first year in the holiday market should help.
The sale is simply titled “The Apple Holiday Event.”
Among the offers:
Get up to a $250 Best Buy Gift Card with purchase of any iPhone 7 and monthly installment plan. iPhone 7 Plus not included.
256GB iPhone 7 eligible for $250 Best Buy gift card for Verizon, AT&T and Sprint (in store only).
32GB and 128GB iPhone 7 eligible for $100 Best Buy gift card for Verizon, AT&T or Sprint upgrades.
32GB and 128GB iPhone 7 eligible for $200 Best Buy gift card for new Sprint activations.
Two things stand out. The first is that AT&T (NYSE: T) and Verizon (NYSE: VZ) are treated differently than the struggling Sprint (NYSE:S), which is presumably desperate for customers. The second is that the iPhone 7 Plus is not included. Rumor is that it is in demand more than the smaller version.
As for Apple’s newest product:
TRADE UP TO THE NEW MACBOOK PRO
Get a minimum $250 Best Buy gift card when you trade in a select MacBook Pro. Or, get a minimum $150 gift card when you trade in a select MacBook Air.
Best Buy may not want old MacBook Pro versions. The promotion is likely a play to get the new Mac from Best Buy, and not elsewhere. A deal with a hook.