Cyber Monday Was Top Online Sales Day Ever

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While much of this year’s buzz was around sales totals generated from mobile devices, sales from desktop computers also rose sharply. For the four-day holiday weekend, sales from desktops, both at home and at work, rose 15% to nearly $2.5 billion. Cyber Monday sales rose 17% to $2.67 billion and total sales for the five days from Thanksgiving thru Cyber Monday rose 17% to $8.4 billion.

For the holiday season to date (November 1 through 28), U.S. consumer online spending rose 12% to nearly $30 billion. The data were reported Wednesday by comScore.

The online retailer garnering the most visits on Cyber Monday was Amazon.com Inc. (NASDAQ: AMZN). Filling out the top five were eBay Inc. (NASDAQ: EBAY), Wal-Mart Stores Inc. (NYSE: WMT), Kohl’s Corp. (NYSE: KSS) and Target Corp. (NYSE: TGT). According to comScore, 130 million Americans visited an online retail property on Monday using a desktop or mobile device.

comScore CEO Gian Fulgoni said:

Cyber Monday had yet another outstanding day of online spending with $2.67 billion in sales from desktop computers to once again rank as the heaviest online spending day of all-time. The day remains the most important online shopping day of the year, driving an enormous amount of online retail traffic on both desktop and mobile devices. As we’ve come to expect, Amazon once again led all online retail properties in Cyber Monday traffic, but several multi-channel retailers such as Walmart, Kohl’s and Target also had very impressive showings.

Overall, we are very encouraged by the recent pickup in spending growth and particularly strong Black Friday and Cyber Monday. We’re anticipating that growth rates for the balance of Cyber Week will remain very healthy and we believe the outlook for the remainder of the holiday season looks strong.

The researchers also noted several shopping highlights:

  • Apparel & Accessories ranked as the top product category on Cyber Monday with more than $600 million in desktop sales, followed by Consumer Electronics and Computer Hardware, respectively.
  • In addition to its huge sales total, Apparel & Accessories was also the fastest-growing category year-over-year on Cyber Monday, followed by Sport & Fitness and Consumer Electronics, respectively.
  • The 130 million people who visited online retail sites on Cyber Monday edged out Black Friday by 14 million visitors. 78 million arrived via desktop and 89 million via mobile (with 37 million on both).
  • Households making $100,000+ in annual income accounted for 44 percent of buyers and 48 percent of desktop spending on Cyber Monday, each several percentage points above what was seen on Black Friday.
  • The holiday week ending Sunday, November 27 maintained its 70-plus percent share of desktop e-commerce dollars coming via transactions using free shipping.
  • There have been 13 billion-dollar spending days on desktop through Cyber Monday this year, while last year at this point in the season only the five days from Thanksgiving through Cyber Monday had reached that threshold.

For additional details, see the comScore press release.