Retail
A Third of Holiday Spending to Happen Thanksgiving Weekend
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Three-quarters of Americans who plan to buy holiday gifts this year will be shopping over the four-day Thanksgiving holiday weekend. Some have already begun their searches for the perfect gift, while others will just be starting.
According to a Deloitte survey taken in October, the average holiday season spend this year is expected to be $1,226. For the coming weekend, the average shopper plans to spend $427 Â (34.8% of the average total) between Thanksgiving Day and Cyber Monday and nearly 90% expect to stay within the budget they had set earlier in the season.
The data were reported by Deloitte based on an online survey of 1,225 U.S. adults 18 or older conducted by an independent research company between November 8 and November 10.
Other highlights from the survey:
Additional data and more analysis is available at the Deloitte website.
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