L Brands Builds Momentum With November Sales

November 30, 2017 by Chris Lange

With Christmas just around the corner and Black Friday already in the bag, holiday shopping is picking up. And this is especially true at L Brands Inc. (NYSE: LB), which recently reported its November sales.

For the four weeks ended November 25, 2017, the company reported net sales of $1.267 billion, an increase of 2%, compared to net sales of $1.246 billion for the four weeks ended November 26, 2016.

Although net sales were up, comparable sales were facing some difficultly, decreasing 1%.

For November, the exit of the swim and apparel categories had a negative impact of about 1% for both total company and Victoria’s Secret comparable sales.

As for the broader picture, L Brands reported net sales of $9.077 billion for the 43 weeks ended November 25, a decrease of 3% compared to net sales of $9.331 billion for the same period in 2016. Comparable sales decreased 6% for the period.

Year to date, the exit of the swim and apparel categories had a negative impact of about 4% and 6% to total company and Victoria’s Secret comparable sales, respectively.

Here’s what a few analysts recently said about L Brands:

  • B Riley reiterated a Buy rating with a $58 price target.
  • Telsey Advisory Group reiterated an Outperform rating.
  • Robert Baird has a Hold rating with a $48 price target.
  • Buckingham Research has a Neutral rating with a $50 price target.

Excluding Thursday’s move, L Brands had underperformed the market, with the stock down 20% year to date. However, over the past quarter the stock is actually up roughly 45%.

Shares of L Brands were last seen up about 6% at $55.81, with a consensus analyst price target of $48.96 and a 52-week range of $35.00 to $75.50.

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