The new stores hope to attract a younger, more upscale clientele, and the first test store will open August 5 in Louisville, Ky. To be called “KFC eleven,” the fast-casual eateries will feature more salads, flatbread sandwiches and boneless chicken. The restaurants will not only have a different menu, but the look will be trendier in an effort to attract the younger, freer-spending customers.
Fast-casual dining sales grew by more than 13% in 2012, nearly triple the rate of growth in the quick-service sector that includes KFC and McDonald’s Corp. (NYSE: MCD). Fast-casual dining offers menu choices that are generally believed to be healthier at a price that’s higher by a dollar or two than items from quick-service stores.
Yum! Brands needs some help to replace slowing growth in China, where the company’s stores were hard hit by problems with tainted chicken and another outbreak of bird flu earlier this year.
Sponsored: Attention Savvy Investors: Speak to 3 Financial Experts – FREE
Ever wanted an extra set of eyes on an investment you’re considering? Now you can speak with up to 3 financial experts in your area for FREE. By simply
clicking here you can begin to match with financial professionals who can help guide you through the financial decisions you’re making. And the best part? The first conversation with them is free.
Click here to match with up to 3 financial pros who would be excited to help you make financial decisions.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.