Amazon.com is the largest e-commerce retailer in the world. In the third quarter of this year the company’s net sales increased 44% to $10.88 billion, compared with $7.56 billion in the third quarter of 2010. This Black Friday, Amazon saw 50% more visitors than any other online retailer.
24/7 Wall St. reviewed 10 of Amazon’s bestselling items from the site’s most popular categories to identify the top holiday gifts for 2011.
Due to its size and reach, the site’s bestselling items are an ideal proxy for what is currently popular in the U.S. Walter Isaacson’s newest bio is at the top of Amazon’s bestseller list, reflecting the nation’s fascination with Apple’s founder. The popularity of winter gloves that can be used to operate touch screens underscores Steve Jobs’ lasting impact.
The products on the list have all changed from last December’s most popular products. People are no longer buying the BlackBerry Pearl 8130 or George Bush’s Decision Points with the same enthusiasm they were one year ago. They have been replaced by the Kindle Fire and Walter Isaacson’s Steve Jobs book. A lot has stayed the same, too. The bestselling video game has changed from last year’s Just Dance 2 for Nintendo Wii to Just Dance 3 for Nintendo Wii.
Amazon.com’s website is divided into 12 major categories: Books, Music & Movies, Digital Downloads,The Kindle, Computers & Office, Consumer Electronics, Home & Garden, Groceries & Health, Toys & Kids, Clothing & Shoes, Sports & Outdoor, Home Improvement & Tools, and Auto & Industrial. The “best sellers” listed are updated each hour, and the most popular items will often stay on the “Top 100” list by sales in their category for weeks. 24/7 Wall St. looked at 10 subcategories to identify the hottest gifts this holiday season.