10. Corona Extra
> Dollar sales: $995,750,100
> Change in dollar sales from a year ago: +8.81%
> Case sales: 33,653,220
> Avg. price per case: $29.59
Corona has been Mexico’s best-selling beer since 1935. It was not until 1979 that the beer was imported to the U.S. Corona sells for a higher average price per case than many domestic beers, at $29.59, yet it is still very popular among American consumers. In the 52 weeks ended April 15, 2012, Corona Extra was among the best-selling beers by quantity, and it ranked even higher for dollar sales. According to Grupo Modelo, Corona is “undoubtedly” the best-selling Mexican beer in the world.
> Dollar sales: $592,768,800
> Change in dollar sales from a year ago: +4.86%
> Case sales: 19,681,860
> Avg. price per case: $30.12
Heineken has been brewed in Amsterdam since 1873. It was introduced in the United States in 1933, after Prohibition was lifted. Today, the beer is one of the country’s most popular, and its brand is one of the strongest. Heineken is one of the more expensive brands in the U.S., selling for an average of more than $30 per case. This price has helped the company make almost $600 million in the 52 weeks ending April 15.
> Dollar sales: $73,672,420
> Change in dollar sales from a year ago: +2.67%
> Case sales: 2,656,154
> Avg. price per case: $27.74
Beck’s sales are significantly lower than fellow European brew Heineken’s. Beck’s dollar sales were about one-eighth that of Heineken in the 52 weeks ending April 15, 2012. Its case sales were slightly more than one-eighth the number of cases Heineken sold over that same period. Despite these relatively low sales, the Beck’s brand is stronger than Heineken’s in the eyes of Americans.
7. Modelo Especial
> Dollar sales: $355,914,800
> Change in dollar sales from a year ago: +22.63%
> Case sales: 13,948,820
> Avg. price per case: $25.52
Modelo Especial was not available in the U.S. until 1990, more than 20 years after the introduction of fellow Mexican beer Corona. No doubt, Corona Extra’s sales of $1 billion in the 52 weeks ending April 15th are much higher than Modelo Especial’s $356 million, but Modelo is quickly growing in popularity. Already it has a stronger brand, and compared to one year ago, sales have increased more than 22% — among the largest increases for any brand.
6. Samuel Adams Lager
> Dollar sales: $240,251,900
> Change in dollar sales from a year ago: +6.02%
> Case sales: 7,710,278
> Avg. price per case: $31.16
Boston Beer Company (NYSE: SAM), the maker of Samuel Adams, is tied with Yuengling as the largest American-owned brewer, ranked by barrels shipped in 2011. The company is considered an American craft brewer — defined as relatively small, independent and traditional — by the Brewers Association. Samuel Adams Lager is fairly expensive, with an average price tag of more than $31 per case. Compared to other popular beers, Samuel Adams ranks significantly higher in dollar sales compared to case sales.