In among the September car and light truck sales successes of Chrysler, Honda Motor Co. Ltd. (NYSE: HMC) and Toyota Motor Corp. (NYSE: TM), and the disappointing results of General Motors Co. (NYSE: GM) and Ford Motor Co. (NYSE: F), are three forgotten auto manufacturers that sell few vehicles in the United States. It is a wonder that they continue to attack the market, considering how much they flounder to do so. Their deep troubles make it likely they will soon exit the United States entirely.
To put the plights of these manufacturers into some perspective, all three have an American market share of less than 1%. By contrast, the smallest of the U.S. Big Three, Chrysler, has a market share of 11.5%, even after its Chapter 11 filing in April 2009 and the long road back from that extremely disruptive event. And, to make matters worse for the smallest auto companies in the market, two of the biggest car companies in the world — Volkswagen and Hyundai — have put their muscle behind gains in American market share. This only adds to the fierce competition, which includes manufacturers that have established their positions over the past several decades.
24/7 Wall St. looked at the market share of these three car companies compared to all other car manufacturers, their total unit sales in September 2012 and the change from the same period last year. We also considered sales and changes for the first nine months. In addition, we looked at the models that the three troubled companies sell to consider pricing, miles per gallon and product mix to see what products they face as they compete with larger car companies.
These are three car companies likely to leave America.