The Top Selling Luxury Cars in America

Print Email

9. Volvo
> 2012 sales: 61,976 (up 0.01%)
> Share of luxury market: 4.3%
> Top-selling model: S60

Volvo is in a lot of trouble, so it is no shock that its market share in the luxury category is so low. The company recently reported that its operating profit fell by 84% in the first half of this year, compared to the same period in 2011. Volvo is currently owned by Chinese car maker Geely, but even with a fairly new owner, rumors of problems persist. Volvo has a very limited lineup of vehicles, which includes its C-Class coupes, S-Class sedans and X-Class crossovers. All of the most successful luxury manufacturers have a broad array of models, engines, models and features. Volvo’s overall share of the U.S. car market — luxury and otherwise — is 0.5%.

Also Read: Next Year’s Best-Selling Cars

8. Lincoln
> 2012 sales: 74,766 (down 3.2%)
> Share of luxury market: 5.2%
> Top-selling model: MKZ

In early December, Ford decided to change the name of its luxury division from Lincoln to Lincoln Motor Co. It will take a good deal more than that for the high-end operation of the number two American car company to catch up to the most successful imports — or even GM’s Cadillac. According to CNN, Ford “is tacitly admitting that its sporadic efforts over the past 90 years to establish Lincoln as a top-tier luxury brand have failed, and it has to start over again.” USA Today reports that the first model from the newly launched line shows some promise: “It helps that Lincoln has an impressive new vehicle on the way, the redone MKZ with its distinctive looks and huge glass roof. Three other models are coming as well.”

7. Infiniti
> 2012 sales: 106,872 (up 22.8%)
> Share of luxury market: 7.5%
> Top-selling model: G

Infiniti is the luxury division of Nissan, and it has often been seen as the weakest of the high-end Japanese nameplates, which include Honda Motor Co. Ltd.’s (NYSE: HMC) Acura and Toyota’s Lexus. Although Infiniti had a better than 20% increase in sales in the first 11 months, that rate was behind its two rivals. And Lexus sales are ahead of Infiniti by 2 to 1. Infiniti’s top-selling line by far is its G-Series, with 54,328 units sold year to date. Infiniti makes a G coupe, G sedan and G convertible, which range in price from $36,900 for the base sedan to $60,600 for the highest-end IPL G convertible. Infiniti maintains a fairly wide set of models, including modest and expensive sedans and coupes, three crossovers and a jumbo SUV — the QX, which has a base price of $60,650.

6. Audi
> 2012 sales: 124,469 (up 18.6%)
> Share of luxury market: 8.7%
> Top-selling model: A4

Audi’s best known claim to fame is that all its vehicles have all-wheel drive.  This has been true for decades, during which time many other luxury brands focused on rear-wheel drive vehicles. Audi has come into its own recently. Its low-end A4 has sold 32,044 units so far this year, while its entry-level Q5 SUV has sold 25,045. Audi’s A4 is the smallest of its sedans, which include the A6 and large A8. The S8 performance version of this last model has a base price of $110,000. Audi is one of the luxury car companies that produces and sells a “supercar.” Its version, the R8, includes one model with an engine that generates 525 horsepower, can go from 0 to 60 mph and in 3.7 seconds, and can cost as much as $185,000.