The next generation of Apple’s iPhone is scheduled to debut tomorrow, 10 years after the first device was launched. The tech world is abuzz with reports that Apple will introduce the iPhone X — the Roman numeral nod to the 10th anniversary of the first iPhone — as well as other models (iPhone 8 and iPhone 8 Plus) at 10 a.m., Pacific Coast Time, at Apple’s headquarters in Cupertino, California. Some estimates have put the starting cost of the iPhone X at $999.
The iPhone has already taken its place in gadget history as a groundbreaking communications device well ensconced in modern culture. Each new iteration of the iPhone has prompted fevered reaction among techies as well as long lines of devotees camped in front of Apple stores and other venues waiting to buy the latest Apple creation.
According to the latest research from Strategy Analytics, the iPhone 7 is the world’s biggest-selling smartphone. It estimated that Apple shipped 16.9 million units and captured 5% of the world’s market share in the second quarter of this year. Apple has shipped 1.2 billion iPhones worldwide since the introduction of the device in 2007, according to Strategy Analytics, and total global iPhone revenue is about $760 billion.