Special Report

100 Most Valuable Brands in the World

Samuel Stebbins, Douglas A. McIntyre

Published: October 5, 2017 9:46 am

Last Updated: March 19, 2020 10:55 am

Samsung, Coca-Cola, Honda — these are just a few of the brands familiar to consumers around the world. As intangible assets, brand names can be highly valuable, worth millions and billions of dollars.

Brand valuations are generally based on three factors: how well a brand is known, how well it is regarded, and how much it contributes to the parent company’s financial success. Most of the brands on the 24/7 Wall St. “100 Most Valuable Brands In The World” list exhibit strength across all of these categories.

The majority of the 100 brands are household names in America. Tens of millions of consumers in the United States either use or own products of all of the brands at the very top of the most valuable brands list — like Apple, Facebook, and Google. These brands also generate tens of billions of dollars in revenue for their parent companies each year.

Some companies are synonymous with their brands. McDonald’s, with a brand valuation of $41.5 billion is an example of this. The fast food company does not have any other major brands.

However, brands and companies are not interchangeable terms — and companies often own more than one brand on this list. For example, the Volkswagen Group flagship brand, Volkswagen, is worth $11.5 billion. Its Audi luxury brand is worth $12.0 billion. Its Porsche ultra-luxury brand is worth $10.1 billion. Coca-Cola, the fourth most valuable brand on the list at $69.7 billion is owned by The Coca-Cola Company, which also owns more than a dozen other brands, including Sprite, Fresca, and vitaminwater.

Click here to see the 100 most valuable brands in the world.
Click here to see our detailed findings and methodology.

Source: olegganko / Shutterstock.com

100. Lenovo
> Brand value: $4.0 billion
> YoY change in value: -1%
> Parent company: Legend Holdings
> Parent company revenue: $43.0 billion
> Industry: Technology

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Source: Stanislav Samoylik / Shutterstock.com

99. Moët & Chandon
> Brand value: $4.0 billion
> YoY change in value: -3%
> Parent company: LVMH Moët Hennessy Louis Vuitton S.E.
> Parent company revenue: $44.2 billion
> Industry: Alcohol

Source: Ewais / Shutterstock.com

98. Tesla (NASDAQ: TSLA)
> Brand value: $4.0 billion
> YoY change in value: 0%
> Parent company: Tesla, Inc.
> Parent company revenue: $7.0 billion
> Industry: Automotive

Source: monticello / Shutterstock.com

97. Smirnoff (NYSE: DEO)
> Brand value: $4.3 billion
> YoY change in value: 1%
> Parent company: Diageo Plc
> Parent company revenue: $16.0 billion
> Industry: Alcohol

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Source: kai_foret / Shutterstock.com

96. Johnnie Walker (NYSE: DEO)
> Brand value: $4.4 billion
> YoY change in value: 2%
> Parent company: Diageo Plc
> Parent company revenue: $16.0 billion
> Industry: Alcohol

Source: Vytautas Kielaitis / Shutterstock.com

95. Dior
> Brand value: $4.6 billion
> YoY change in value: -7%
> Parent company: Christian Dior S.E.
> Parent company revenue: $44.6 billion
> Industry: Luxury

Source: CervelliInFuga / Shutterstock.com

94. Prada
> Brand value: $4.7 billion
> YoY change in value: -14%
> Parent company: Prada Holding B.V.
> Parent company revenue: $3.7 billion
> Industry: Luxury

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Source: phortun / Shutterstock.com

93. Corona (NYSE: BUD)
> Brand value: $4.8 billion
> YoY change in value: 6%
> Parent company: Anheuser-Busch Inbev S.A.
> Parent company revenue: $45.5 billion
> Industry: Alcohol

Source: Joshua Rainey Photography / Shutterstock.com

92. John Deere (NYSE: DE)
> Brand value: $4.8 billion
> YoY change in value: -1%
> Parent company: Deere & Company
> Parent company revenue: $26.6 billion
> Industry: Diversified

Source: Bjoern Wylezich / Shutterstock.com

91. Shell (NYSE: RDS-B)
> Brand value: $4.8 billion
> YoY change in value: 5%
> Parent company: Royal Dutch Shell Plc
> Parent company revenue: $233.6 billion
> Industry: Energy

Source: Zety Akhzar / Shutterstock.com

90. Sprite (NYSE: KO)
> Brand value: $4.8 billion
> YoY change in value: -6%
> Parent company: The Coca-Cola Company
> Parent company revenue: $41.9 billion
> Industry: Beverages

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Source: Thinkstock

89. Caterpillar (NYSE: CAT)
> Brand value: $4.9 billion
> YoY change in value: -10%
> Parent company: Caterpillar, Inc.
> Parent company revenue: $38.5 billion
> Industry: Diversified

Source: Hafiz Johari / Shutterstock.com

88. Ferrari (NYSE: RACE)
> Brand value: $4.9 billion
> YoY change in value: 0%
> Parent company: Ferrari N.V.
> Parent company revenue: $3.7 billion
> Industry: Automotive

Source: Courtesy of miniusa.com

87. MINI
> Brand value: $5.1 billion
> YoY change in value: 3%
> Parent company: BMW Group
> Parent company revenue: $110.6 billion
> Industry: Automotive

Source: lou armor / Shutterstock.com

86. Burberry
> Brand value: $5.1 billion
> YoY change in value: -4%
> Parent company: Burberry Group Plc
> Parent company revenue: $3.7 billion
> Industry: Luxury

Source: Gerard Koudenburg / Shutterstock.com

85. Heineken
> Brand value: $5.2 billion
> YoY change in value: 1%
> Parent company: Heineken International
> Parent company revenue: $24.5 billion
> Industry: Alcohol

Source: salesforce.com

84. Salesforce.com (NYSE: CRM)
> Brand value: $5.2 billion
> YoY change in value: 0%
> Parent company: Salesforce.com Inc
> Parent company revenue: $8.4 billion
> Industry: Technology

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Source: courtesy of KFC

83. KFC (NYSE: YUM)
> Brand value: $5.3 billion
> YoY change in value: -7%
> Parent company: Yum! Brands, Inc.
> Parent company revenue: $6.4 billion
> Industry: Restaurants

Source: Diego Fiore / Shutterstock.com

82. Jack Daniel’s (NYSE: BF-B)
> Brand value: $5.3 billion
> YoY change in value: 3%
> Parent company: Brown-Forman Corporation
> Parent company revenue: $3.9 billion
> Industry: Alcohol

Source: Roman Tiraspolsky / Shutterstock.com

81. Tiffany & Co. (NYSE: TIF)
> Brand value: $5.4 billion
> YoY change in value: -6%
> Parent company: Tiffany & Co.
> Parent company revenue: $4.0 billion
> Industry: Luxury

Source: I AM NIKOM / Shutterstock.com

80. PayPal (NASDAQ: PYPL)
> Brand value: $5.4 billion
> YoY change in value: 12%
> Parent company: PayPal Holdings, Inc.
> Parent company revenue: $10.8 billion
> Industry: Financial Services

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Source: Emma McIntyre / Getty Images

79. Discovery (NASDAQ: DISCB)
> Brand value: $5.4 billion
> YoY change in value: -9%
> Parent company: Discovery Communications, Inc.
> Parent company revenue: $6.5 billion
> Industry: Media

Source: Kaspars Grinvalds / Shutterstock.com

78. Netflix (NASDAQ: NFLX)
> Brand value: $5.6 billion
> YoY change in value: 0%
> Parent company: Netflix, Inc.
> Parent company revenue: $8.8 billion
> Industry: Media

Source: Roman Tiraspolsky / Shutterstock.com

77. Harley-Davidson (NYSE: HOG)
> Brand value: $5.7 billion
> YoY change in value: 3%
> Parent company: Harley-Davidson, Inc.
> Parent company revenue: $6.0 billion
> Industry: Automotive

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Source: Arsenie Krasnevsky / Shutterstock.com

76. DHL
> Brand value: $5.7 billion
> YoY change in value: 0%
> Parent company: Deutsche Post DHL Group
> Parent company revenue: $67.4 billion
> Industry: Logistics

Source: Kobby Dagan / Shutterstock.com

75. Panasonic
> Brand value: $6.0 billion
> YoY change in value: -6%
> Parent company: Panasonic Corporation
> Parent company revenue: $65.1 billion
> Industry: Electronics

Source: Thinkstock

74. Johnson & Johnson (NYSE: JNJ)
> Brand value: $6.0 billion
> YoY change in value: 4%
> Parent company: Johnson & Johnson
> Parent company revenue: $71.9 billion
> Industry: FMCG

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Source: Courtesy of landroverusa.com

73. Land Rover (NYSE: TTM)
> Brand value: $6.1 billion
> YoY change in value: 7%
> Parent company: Tata Motors Ltd.
> Parent company revenue: $32.2 billion
> Industry: Automotive

Source: Antonio Gravante / Shutterstock.com

72. FedEx (NYSE: FDX)
> Brand value: $6.3 billion
> YoY change in value: 12%
> Parent company: FedEx Corporation
> Parent company revenue: $60.3 billion
> Industry: Logistics

Source: Wikimedia Commons

71. Mastercard (NYSE: MA)
> Brand value: $6.4 billion
> YoY change in value: 11%
> Parent company: Mastercard Incorporated
> Parent company revenue: $10.8 billion
> Industry: Financial Services

Source: Não / Wikimedia Commons

70. Huawei
> Brand value: $6.7 billion
> YoY change in value: 14%
> Parent company: Huawei Culture Co., Ltd.
> Parent company revenue: $78.5 billion
> Industry: Technology

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69. Kia
> Brand value: $6.7 billion
> YoY change in value: 6%
> Parent company: Hyundai Motor Company
> Parent company revenue: $81.9 billion
> Industry: Automotive

Source: Alf Ribeiro / Shutterstock.com

68. Santander
> Brand value: $6.7 billion
> YoY change in value: 8%
> Parent company: Santander Bank
> Parent company revenue: $51.6 billion
> Industry: Financial Services

Source: Ekaterina_Minaeva / Shutterstock.com

67. LEGO
> Brand value: $7.0 billion
> YoY change in value: 5%
> Parent company: The Lego Group
> Parent company revenue: $6.0 billion
> Industry: FMCG

Source: Osugi / Shutterstock.com

66. Thomson Reuters (NYSE: TRI)
> Brand value: $7.1 billion
> YoY change in value: 4%
> Parent company: Thomson Reuters Corp
> Parent company revenue: $11.2 billion
> Industry: Media

Source: Casimiro PT / Shutterstock.com

65. Cartier
> Brand value: $7.5 billion
> YoY change in value: -2%
> Parent company: Compagnie Financière Richemont S.A.
> Parent company revenue: $12.5 billion
> Industry: Luxury

Source: Valeri Potapova / Shutterstock.com

64. Visa (NYSE: V)
> Brand value: $7.8 billion
> YoY change in value: 1%
> Parent company: Visa Inc.
> Parent company revenue: $15.1 billion
> Industry: Financial Services

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Source: Marieke Feenstra / Shutterstock.com

63. Morgan Stanley (NYSE: MS)
> Brand value: $8.2 billion
> YoY change in value: 14%
> Parent company: Morgan Stanley
> Parent company revenue: $34.6 billion
> Industry: Financial Services

Source: LUQMAN ABU HASSAN / Shutterstock.com

62. Colgate (NYSE: CL)
> Brand value: $8.3 billion
> YoY change in value: -1%
> Parent company: Colgate-Palmolive Company
> Parent company revenue: $15.2 billion
> Industry: FMCG

Source: BigTunaOnline / Shutterstock.com

61. Sony (NYSE: SNE)
> Brand value: $8.5 billion
> YoY change in value: 2%
> Parent company: Sony Corporation
> Parent company revenue: $57.1 billion
> Industry: Electronics

Source: aboutsung / Shutterstock.com

60. Starbucks (NASDAQ: SBUX)
> Brand value: $8.7 billion
> YoY change in value: 16%
> Parent company: Starbucks Corporation
> Parent company revenue: $21.3 billion
> Industry: Restaurants

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Source: Ken Wolter / Shutterstock.com

59. Nestlé
> Brand value: $8.7 billion
> YoY change in value: 0%
> Parent company: Nestlé
> Parent company revenue: $92.0 billion
> Industry: FMCG

Source: josefkubes / Shutterstock.com

58. 3M (NYSE: MMM)
> Brand value: $8.9 billion
> YoY change in value: 9%
> Parent company: 3M Company
> Parent company revenue: $30.1 billion
> Industry: Diversified

Source: zakiahza / Shutterstock.com

57. Hewlett Packard Enterprise (NYSE: HPE)
> Brand value: $9.0 billion
> YoY change in value: -19%
> Parent company: Hewlett Packard Enterprise Company
> Parent company revenue: $50.1 billion
> Industry: Technology

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Source: jejim / Shutterstock.com

56. Adobe (NASDAQ: ADBE)
> Brand value: $9.1 billion
> YoY change in value: 19%
> Parent company: Adobe Systems Incorporated
> Parent company revenue: $5.9 billion
> Industry: Technology

Source: withGod / Shutterstock.com

55. adidas
> Brand value: $9.2 billion
> YoY change in value: 17%
> Parent company: Adidas AG
> Parent company revenue: $22.7 billion
> Industry: Sporting Goods

Source: 360b / Shutterstock.com

54. Danone
> Brand value: $9.3 billion
> YoY change in value: 1%
> Parent company: Danone
> Parent company revenue: $25.8 billion
> Industry: FMCG

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Source: Ken Wolter / Shutterstock.com

53. HP (NYSE: HPE)
> Brand value: $9.5 billion
> YoY change in value: -8%
> Parent company: Hewlett Packard Enterprise Company
> Parent company revenue: $50.1 billion
> Industry: Technology

Source: ninopavisic / Shutterstock.com

52. Canon (NYSE: CAJ)
> Brand value: $9.8 billion
> YoY change in value: -12%
> Parent company: Canon Inc.
> Parent company revenue: $30.2 billion
> Industry: Electronics

Source: Sorbis / Shutterstock.com

51. Gucci
> Brand value: $10.0 billion
> YoY change in value: 6%
> Parent company: Kering Group
> Parent company revenue: $14.6 billion
> Industry: Luxury

Source: Wikimedia Commons

50. Siemens
> Brand value: $10.0 billion
> YoY change in value: 6%
> Parent company: Siemens AG
> Parent company revenue: $93.6 billion
> Industry: Diversified

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Source: Unknown / Wikimedia Commons

49. Allianz
> Brand value: $10.1 billion
> YoY change in value: 6%
> Parent company: Allianz SE
> Parent company revenue: $143.8 billion
> Industry: Financial Services

Source: https://newsroom.porsche.com/

48. Porsche
> Brand value: $10.1 billion
> YoY change in value: 6%
> Parent company: Volkswagen Group
> Parent company revenue: $255.2 billion
> Industry: Automotive

Source: Sergio Monti Photography / Shutterstock.com

47. HSBC (NYSE: HSBC)
> Brand value: $10.5 billion
> YoY change in value: 1%
> Parent company: HSBC Holdings plc
> Parent company revenue: $44.6 billion
> Industry: Financial Services

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Source: testing / Shutterstock.com

46. Citi (NYSE: C)
> Brand value: $10.6 billion
> YoY change in value: 3%
> Parent company: Citigroup Inc.
> Parent company revenue: $62.6 billion
> Industry: Financial Services

Source: Isaaack / Shutterstock.com

45. L’Oréal
> Brand value: $10.7 billion
> YoY change in value: -2%
> Parent company: L’Oréal
> Parent company revenue: $29.2 billion
> Industry: FMCG

Source: Creative Commons / Wikimedia Commons

44. Goldman Sachs (NYSE: GS)
> Brand value: $10.9 billion
> YoY change in value: 16%
> Parent company: The Goldman Sachs Group, Inc.
> Parent company revenue: $30.6 billion
> Industry: Financial Services

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Source: Teepakarn Khamwaen / Shutterstock.com

43. Kellogg’s (NYSE: K)
> Brand value: $11.0 billion
> YoY change in value: -6%
> Parent company: Kellogg Company
> Parent company revenue: $13.0 billion
> Industry: FMCG

Source: 360b / Shutterstock.com

42. AXA
> Brand value: $11.1 billion
> YoY change in value: 5%
> Parent company: AXA
> Parent company revenue: $177.7 billion
> Industry: Financial Services

Source: Sergiy Palamarchuk / Shutterstock.com

41. Philips (NYSE: PHG)
> Brand value: $11.5 billion
> YoY change in value: 2%
> Parent company: Koninklijke Philips N.V.
> Parent company revenue: $28.8 billion
> Industry: Electronics

Source: vw.com

40. Volkswagen
> Brand value: $11.5 billion
> YoY change in value: 1%
> Parent company: Volkswagen Group
> Parent company revenue: $255.2 billion
> Industry: Automotive

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Source: nissanusa.com

39. Nissan
> Brand value: $11.5 billion
> YoY change in value: 4%
> Parent company: Nissan Motor Co., LTD.
> Parent company revenue: $103.9 billion
> Industry: Automotive

Source: audiusa.com

38. Audi
> Brand value: $12.0 billion
> YoY change in value: 2%
> Parent company: Volkswagen Group
> Parent company revenue: $255.2 billion
> Industry: Automotive

Source: josefkubes / Shutterstock.com

37. Accenture (NYSE: ACN)
> Brand value: $12.5 billion
> YoY change in value: 4%
> Parent company: Accenture Plc
> Parent company revenue: $32.9 billion
> Industry: Business Services

Source: SSokolov / Shutterstock.com

36. NESCAFÉ
> Brand value: $12.7 billion
> YoY change in value: 1%
> Parent company: Nestlé
> Parent company revenue: $91.9 billion
> Industry: Beverages

Source: hyundaiusa.com

35. Hyundai
> Brand value: $13.2 billion
> YoY change in value: 5%
> Parent company: Hyundai Motor Company
> Parent company revenue: $81.9 billion
> Industry: Automotive

Source: Daniel Krason / Shutterstock.com

34. eBay (NASDAQ: EBAY)
> Brand value: $13.2 billion
> YoY change in value: 1%
> Parent company: eBay Inc.
> Parent company revenue: $9.0 billion
> Industry: Retail

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Source: Courtesy of Ford

33. Ford (NYSE: F)
> Brand value: $13.6 billion
> YoY change in value: 5%
> Parent company: Ford Motor Company
> Parent company revenue: $151.8 billion
> Industry: Automotive

Source: TungCheung / Shutterstock.com

32. Hermès
> Brand value: $14.2 billion
> YoY change in value: 11%
> Parent company: Hermès International S.A.
> Parent company revenue: $6.1 billion
> Industry: Luxury

Source: budweiser.com

31. Budweiser (NYSE: BUD)
> Brand value: $15.4 billion
> YoY change in value: 2%
> Parent company: Anheuser-Busch Inbev S.A.
> Parent company revenue: $45.5 billion
> Industry: Alcohol

Source: testing / Shutterstock.com

30. J.P. Morgan (NYSE: JPM)
> Brand value: $15.7 billion
> YoY change in value: 11%
> Parent company: J.P. Morgan Chase & Co.
> Parent company revenue: $95.7 billion
> Industry: Financial Services

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Source: Wikimedia Commons

29. UPS (NYSE: UPS)
> Brand value: $16.4 billion
> YoY change in value: 7%
> Parent company: United Parcel Service, Inc.
> Parent company revenue: $60.9 billion
> Industry: Logistics

Source: Oksana Kuzmina / Shutterstock.com

28. Pampers (NYSE: PG)
> Brand value: $16.4 billion
> YoY change in value: 2%
> Parent company: The Procter & Gamble Company
> Parent company revenue: $65.1 billion
> Industry: FMCG

Source: Thinkstock

27. American Express (NYSE: AXP)
> Brand value: $17.8 billion
> YoY change in value: -3%
> Parent company: American Express Company
> Parent company revenue: $33.8 billion
> Industry: Financial Services

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Source: kevin brine / Shutterstock.com

26. Gillette (NYSE: PG)
> Brand value: $18.2 billion
> YoY change in value: -9%
> Parent company: The Procter & Gamble Company
> Parent company revenue: $65.1 billion
> Industry: FMCG

Source: Amirul Syaidi / Shutterstock.com

25. IKEA
> Brand value: $18.5 billion
> YoY change in value: 4%
> Parent company: IKEA Group
> Parent company revenue: $41.2 billion
> Industry: Retail

Source: pio3 / Shutterstock.com

24. Zara
> Brand value: $18.6 billion
> YoY change in value: 11%
> Parent company: Inditex
> Parent company revenue: $27.4 billion
> Industry: Apparel

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Source: Sara Sette / Shutterstock.com

23. H&M
> Brand value: $20.5 billion
> YoY change in value: -10%
> Parent company: H & M Hennes & Mauritz AB
> Parent company revenue: $23.6 billion
> Industry: Apparel

Source: Andrey Armyagov / Shutterstock.com

22. Pepsi (NYSE: PEP)
> Brand value: $20.5 billion
> YoY change in value: 1%
> Parent company: Pepsico, Inc.
> Parent company revenue: $62.8 billion
> Industry: Beverages

Source: 360b / Shutterstock.com

21. SAP (NYSE: SAP)
> Brand value: $22.6 billion
> YoY change in value: 6%
> Parent company: SAP SE
> Parent company revenue: $25.9 billion
> Industry: Technology

Source: Grisha Bruev / Shutterstock.com

20. Honda (NYSE: HMC)
> Brand value: $22.7 billion
> YoY change in value: 3%
> Parent company: Honda Motor Company, Ltd.
> Parent company revenue: $124.3 billion
> Industry: Automotive

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Source: andersphoto / Shutterstock.com

19. Louis Vuitton
> Brand value: $22.9 billion
> YoY change in value: -4%
> Parent company: LVMH Moët Hennessy Louis Vuitton S.E.
> Parent company revenue: $44.2 billion
> Industry: Luxury

Source: george photo cm / Shutterstock.com

18. Nike (NYSE: NKE)
> Brand value: $27.0 billion
> YoY change in value: 8%
> Parent company: Nike, Inc.
> Parent company revenue: $34.4 billion
> Industry: Sporting Goods

Source: Katherine Welles / Shutterstock.com

17. Oracle (NYSE: ORCL)
> Brand value: $27.5 billion
> YoY change in value: 3%
> Parent company: Oracle Corporation
> Parent company revenue: $37.7 billion
> Industry: Technology

Source: RickDeacon / Shutterstock

16. Cisco (NASDAQ: CSCO)
> Brand value: $31.9 billion
> YoY change in value: 3%
> Parent company: Cisco Systems, Inc.
> Parent company revenue: $49.2 billion
> Industry: Technology

Source: Nor Gal / Shutterstock.com

15. Intel (NASDAQ: INTC)
> Brand value: $39.5 billion
> YoY change in value: 7%
> Parent company: Intel Corporation
> Parent company revenue: $59.4 billion
> Industry: Technology

Source: Jonathan Weiss / Shutterstock.com

14. Disney (NYSE: DIS)
> Brand value: $40.8 billion
> YoY change in value: 5%
> Parent company: The Walt Disney Company
> Parent company revenue: $55.6 billion
> Industry: Media

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Source: bmwusa.com

13. BMW
> Brand value: $41.5 billion
> YoY change in value: 0%
> Parent company: BMW Group
> Parent company revenue: $110.6 billion
> Industry: Automotive

Source: 8th.creator / Shutterstock.com

12. McDonald’s (NYSE: MCD)
> Brand value: $41.5 billion
> YoY change in value: 5%
> Parent company: McDonald’s Corporation
> Parent company revenue: $24.6 billion
> Industry: Restaurants

Source: Jonathan Weiss / Shutterstock.com

11. GE (NYSE: GE)
> Brand value: $44.2 billion
> YoY change in value: 3%
> Parent company: General Electric Company
> Parent company revenue: $123.7 billion
> Industry: Diversified

Source: MajestiX B / Shutterstock.com

10. IBM (NYSE: IBM)
> Brand value: $46.8 billion
> YoY change in value: -11%
> Parent company: International Business Machines Corporation
> Parent company revenue: $79.9 billion
> Industry: Business Services

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Source: mbusa.com

9. Mercedes-Benz
> Brand value: $47.8 billion
> YoY change in value: 10%
> Parent company: Daimler
> Parent company revenue: $180.1 billion
> Industry: Automotive

Source: tuthelens / Shutterstock.com

8. Facebook (NASDAQ: FB)
> Brand value: $48.2 billion
> YoY change in value: 48%
> Parent company: Facebook, Inc.
> Parent company revenue: $27.6 billion
> Industry: Technology

Source: toyota.com

7. Toyota (NYSE: TM)
> Brand value: $50.3 billion
> YoY change in value: -6%
> Parent company: Toyota Motor Corporation
> Parent company revenue: $244.5 billion
> Industry: Automotive

Source: Thinkstock

6. Samsung
> Brand value: $56.2 billion
> YoY change in value: 9%
> Parent company: Samsung Electronics Co., Ltd.
> Parent company revenue: $176.2 billion
> Industry: Technology

Source: Hadrian / Shutterstock.com

5. Amazon (NASDAQ: AMZN)
> Brand value: $64.8 billion
> YoY change in value: 29%
> Parent company: Amazon.com, Inc.
> Parent company revenue: $136.0 billion
> Industry: Retail

Source: Fotazdymak / Shutterstock.com

4. Coca-Cola (NYSE: KO)
> Brand value: $69.7 billion
> YoY change in value: -5%
> Parent company: The Coca-Cola Company
> Parent company revenue: $41.9 billion
> Industry: Beverages

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Source: Volodymyr Kyrylyuk / Shutterstock.com

3. Microsoft (NASDAQ: MSFT)
> Brand value: $80.0 billion
> YoY change in value: 10%
> Parent company: Microsoft Corporation
> Parent company revenue: $85.3 billion
> Industry: Technology

Source: Twin Design / Shutterstock.com

2. Google (NASDAQ: GOOGL)
> Brand value: $141.7 billion
> YoY change in value: 6%
> Parent company: Alphabet Inc.
> Parent company revenue: $90.3 billion
> Industry: Technology

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1. Apple (NASDAQ: AAPL)
> Brand value: $184.2 billion
> YoY change in value: 3%
> Parent company: Apple Inc.
> Parent company revenue: $215.6 billion
> Industry: Technology

Detailed Findings and Methodology

Brand valuations are not static as sales and reputations change from year to year. Facebook’s valuation grew 48% in 2016 to $48.2 billion — the largest growth of any brand on the list. The social media giant’s global membership of 2 billion active users continues to grow. Sales of parent Facebook, Inc. rose 47% year-over-year in the most recently reported quarter to $9.2 billion. Revenue is expected to grow rapidly for the next several years.

The brand value of Amazon, the e-commerce division of Amazon.com, Inc., rose 29% to $64.8 billion, the second largest growth of any brand reviewed by Interbrand. Amazon continues to take the retail industry by storm. In its most recently reported quarter, revenue rose 25% to $38.0 billion. All of the revenue, except $4.1 billion from Amazon’s cloud business, came from e-commerce operations.

Brand values can also slip sharply, often in a short time. The value of the IBM brand, owned by the tech giant, fell 11% to $46.8 billion. The parent company’s revenue has dropped for 21 straight quarters as newer tech companies such as Microsoft and Amazon take its business. IBM shares have also underperformed the market in recent years and are down 12% so far in 2017.

To identify the most valuable brands in the world, 24/7 Wall St. reviewed brand consulting agency Interbrand’s Best Global Brands 2017 list. Interbrand determines a given brand’s value by weighing three factors: brand profitability, the role of the brand when a consumer decides to purchase a given product (as opposed to a product’s price, function, etc.), and projected growth. In order to be considered, 30% of a brand’s sales have to come from outside its home region. The brand also has to have a major presence in North America, Asia, Europe, as well a range of emerging markets. We also reviewed annual sales for each brand’s parent company. Revenue figures came from public filings with the Securities and Exchange Commission as well as annual earnings reports.