Google’s brand value increased by 27%, the third largest gain among the top 100 brands. The second largest gain was posted by Amazon.com (NASDAQ: AMZN), which jumped 32% and moved up from 36th on the list to 26th.

The biggest loser was Nokia, which fell -15% and from 8th to 14th in the league table. Another smartphone maker, Samsung Electronics, moved up from 2 places, from 19th, on the strength of a 20% jump in brand value.

Toyota, ranked 11th, is the top automaker, barely ahead of Mercedes-Benz, with BMW in third. Among US carmakers only Ford Motor Co. (NYSE: F) made the top 100 with its ‘Ford’ brand, at 50th place behind Honda Motor Co. (NYSE: HMC) and Volkswagen.

Three brands made the list for the first time: Nissan, John Deere & Co. (NYSE: DE), and HTC Corp.

The Interbrand study ranks the top ten brands by dollar value in this order:

1. Coca-Cola Co. (NYSE: KO) – $71.86 billion
2. IBM Corp. (NYSE: IBM) – $69.91 billion
3. Microsoft Corp. (NASDAQ: MSFT) – $59.09 billion
4. Google Inc. (NASDAQ: GOOG) – $55.32 billion
5. General Electric Co. (NYSE: GE) – $42.81 billion
6. McDonald’s Corp. (NYSE: MCD) – $35.59 billion
7. Intel Corp. (NASDAQ: INTC) – $35.22 billion
8. Apple Inc. (NASDAQ: AAPL) – $33.5 billion
9. Walt Disney Co. (NYSE: DIS) – $29.02 billion
10. Hewlett-Packard Co. (NYSE: HPQ) – $28.48 billion

Paul Ausick

Arch Coal, Inc. (NYSE: ACI) named as Bear of the Day with a $13.00 price target at Zacks.
American Tower Corporation (NYSE: AMT) Started as Outperform at Macquarie.
Berkshire Hathaway Inc. (NYSE: BRK.B) named as Bull of the Day with a $91.00 price target at Zacks.
Cliffs Natural Resources Inc. (NYSE: CLF) Raised to Outperform at Credit Suisse.
Crown Castle International Corporation (NYSE: CCI) Started as Outperform at Macquarie.
Deere & Company (NYSE: DE) named as value stock of the day at Zacks.
Domino’s Pizza, Inc. (NYSE: DPZ) Started as Hold at KeyBanc.
Guess? Inc. (NYSE: GES) Cut to Neutral at Citigroup.
Lowe’s Companies Inc. (NYSE: LOW) Raised to Buy at Goldman Sachs.
Lululemon Athletica Inc. (NASDAQ: LULU) Raised to Buy at KeyBanc.
Sina Corporation (NASDAQ: SINA) Raised to Buy at Deutsche Bank
Smith & Nephew plc (NYSE: SNN) Raised to Overweight at Morgan Stanley.
Western Refining Inc. (NYSE: WNR) Raised to Outperform at Credit Suisse.

Argus made changes to its institutional model portfolio: added shares of Walgreen Co. (NYSE: WAG) and sold out of shares of Sun Life Financial Inc. (NYSE: SLF).

Credit Suisse is out positive on generics saying that the news flow on generic Lipitor has obscured the bigger picture on Watson Pharmaceuticals, Inc. (NYSE: WPI) and Teva Pharmaceutical Industries Limited (NASDAQ: TEVA). The firm recommends buying WPI after its recent weakness as strong fundamentals just got cheaper.  It also recommends buying TEVA for the longer term and as a turnaround story for 2012.

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JON C. OGG

We have earnings previews for the following: Analog Devices Inc. (NYSE: ADI); Brocade Communication Systems Inc. (NASDAQ: BRCD); Hewlett-Packard Co. (NYSE: HPQ); Tyson Foods Inc. (NYSE: TSN); Campbell Soup Co. (NYSE: CPB); Nuance Communications, Inc. (NASDAQ: NUAN); Pandora Media Inc. (NYSE: P); and Deere & Co. (NYSE: DE).  Estimates are from Thomson Reuters and these are broken out by day.

Monday

Analog Devices Inc. (NYSE: ADI) has estimates of $0.64 EPS and $728.17 million in revenue; next quarter estimates are $0.60 EPS and $707.37 million in revenue.  With shares around $35.50, the 52-week range is $29.23 to $43.28.

Brocade Communication Systems Inc. (NASDAQ: BRCD) is not a market mover but it is still way off its year high while some of its peers have been calling things better in their business of late.  Estimates are $0.10 EPS and $527.38 million in revenue; next quarter estimates are $0.11 EPS and $535.6 million in revenue.

Hewlett-Packard Co. (NYSE: HPQ) is hardly even in the midst of a turnaround.  Meg Whitman is still getting her hands around the business and Dell gave a mixed report of late.  Estimates are $1.13 EPS and $32.06 billion in revenue; next quarter estimates are $1.11 EPS and $31.44 billion in revenue. We will be looking at the company’s comments around manufacturing problems for drives for its PC around the flooding in Thailand.

Tyson Foods Inc. (NYSE: TSN) has estimates of $0.31 EPS and $8.19 billion in revenue; next quarter estimates are $0.39 EPS and $8.17 billion in revenue.  At $19.50, its 52-week trading range is $15.46 to $20.12.

Tuesday

Campbell Soup Co. (NYSE: CPB) has estimates of $0.79 EPS and $2.21 billion in revenue; next quarter estimates are $0.66 EPS and $2.16 billion in revenue.  Shares are right at $33.50 and the 52-week range is $29.69 to $35.66.  This one in the middle of a strategy change to get back to more flavorful soups and away from being such low-salt.

Nuance Communications, Inc. (NASDAQ: NUAN) is also set for Tuesday and the speech-to-text software leader’s estimates are $0.41 EPS and $393.33 million in revenue; next quarter estimates are $0.38 EPS and $378.78 million in revenue.  At $24.00, the 52-week trading range is $15.56 to $26.97.

Pandora Media Inc. (NYSE: P) is still kicking around after its IPO.  The online music playing company has estimates of -$0.01 EPS and $71.44 million in revenue; next quarter estimates are -$0.03 EPS and $82.25 million in revenue.  Its stock is around $12.55 and the post-IPO range has been $9.33 to $26.00.

Wednesday

Deere & Co. (NYSE: DE) has estimates of $1.43 EPS and $7.87 billion in revenue; next quarter estimates are $1.26 EPS and $6.17 billion in revenue.  At 74.50, Deere has a 52-week range of $59.92 to $99.80.
JON C. OGG

The unofficial closing bells put the DJIA up nearly more than 177 points to 11,835.74 (1.52%), the NASDAQ rose more than 33 points (1.27%) to 2,639.98, and the S&P 500 rose 1.61% or more than 19 points to 1,237.89.

There were several analyst upgrades and downgrades today, including American Water Works (NYSE: AWK) added to Zack’s Strong Buy List. Citigroup Inc. (NYSE: C) and JP Morgan Chase & Co. (NYSE: JPM) cut to ‘hold’ at S&P Capital IQ; Caterpillar Corp. (NYSE: CAT) started at ‘overweight’ at Morgan Stanley; Deere & Co. (NYSE: DE) started at ‘underweight’ at Morgan Stanley; and Valero Energy Corp. (NYSE: VLO) reiterated ‘buy’ at Argus with a price target of $35.

Here are today’s big post-earnings news reactions with prices during the last half-hour of trading: Phoenix Companies Inc. (NYSE: PNX) up more than 27%, at $1.73; Noranda Aluminum Holding Corp. (NYSE: NOR) is up more than 21%, at $10.44; hhgregg, Inc. (NYSE: HGG) up more than 16%, at $14.09; Career Education Corp. (NASDAQ: CECO) is down nearly -467%, at $8.38, a new 52-week low; Endeavor International Corp. (NYSE: END) is down nearly -14%, at $7.66; and Vonage Holding Corp. (NYSE: VG) is down about -15%, at $2.65.

Several other standouts from today are as follows…

Career Education Corp., in addition to posting an awful quarterly report, also got hit by the resignation of the company’s CEO. Shares are down more than -47%, at $8.38, to give the shares a new range of $8.68-$27.60.

Amyris Corp. (NASDAQ: AMRS) is down more than -20%, at $15.41, having posted a new 52-week low earlier to give the stock a new range of $15.21-$33.99. The company’s earnings report revealed an EPS loss of -$0.97, much worse than expected. Shares were downgraded by Robert Baird from ‘outperform’ to ‘neutral’.

Diamond Foods, Inc. (NASDAQ: DMND) is down more than -17%, at $53.01, in a 52-week range of $43.14-$96.13. The company’s board is reviewing how walnut growers are being paid and will delay the annual report into next year. The company’s deal to by Pringles snack foods from Proctor & Gamble (NYSE: PG) could be in jeopardy because the company planned to use stock to make the acquisition.

Sino-Global America Shipping, Ltd. (NASDAQ: SINO) is up more than 81%, at $3.05, in a 52-week range of $1.20-$9.16. The company has signed a memorandum of understanding with a South African firm to act as Sino’s agent in that country. In shipping these days, any positive signal is a rare treat.

Oxigene, Inc. (NASDAQ: OXGN) is up nearly 12%, at $1.69, in a 52-week range of $0.82-$6.38. The company has set its third-quarter earnings release for next week, and investors are expecting good news on the company’s drug development efforts.

Rentech, Inc. (AMEX: RTK) is up about 21%, at $1.95, a new 52-week high, and a new 52-week trading range of $0.72-$1.95. The company continues to get a boost from the IPO of its spin-off of Rentech Nitrogen Partners, L.P. (NYSE: RNF).

Stay tuned for Thursday.  We have noted the following events (all times Eastern):

• 8:30 a.m. – Initial unemployment claims
• 10:00 a.m. – Factory orders
• 10:30 a.m. – EIA Natural gas report
• 4: 30 p.m. – Federal Reserve Balance Sheet

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Paul Ausick

American Water Works Company, Inc. (NYSE: AWK) added to Strong Buy List at Zacks.
Bank of America Corporation (NYSE: BAC) Cut to Hold at S&P Capital IQ (late-Tuesday).
Brookfield Infrastructure Partners LP (NYSE: BIP) reinstated as Outperform with $32 target at Credit Suisse.
Caterpillar Inc. (NYSE: CAT) Started as Overweight at Morgan Stanley.
Citigroup, Inc. (NYSE: C) Cut to Hold at S&P Capital IQ (late-Tuesday).
Corn Products International (NYSE: CPO) named Value Stock of the Day at Zacks.
Deere & Co. (NYSE: DE) Started as Underweight at Morgan Stanley.
Diamond Foods, Inc. (NASDAQ: DMND) Cut to Neutral at BofA/ML; Cut to Neutral at Janney.
Encana Corporation (NYSE: ECA) Cut to Neutral at BofA/ML.
Gap Inc. (NYSE: GPS) Raised to positive at Susquehanna.
Government Properties Income Trust (NYSE: GOV) Cut to Neutral at Janney.
Joy Global, Inc. (NASDAQ: JOYG) Started as Equalweight at Morgan Stanley.
J.P. Morgan Chase & Co. (NYSE: JPM) Cut to Hold at S&P Capital IQ (late-Tuesday).
OpenTable, Inc. (NASDAQ: OPEN) Cut to Neutral at BofA/ML; Cut to Market Perform at Morgan Keegan; Raised to Buy at ThinkEquity.
Seaspan Corporation (NYSE: SSW) Cut to Hold at Deutsche Bank.
Texas Roadhouse Inc. (NASDAQ: TXRH) Cut to Neutral at Credit Suisse.
United States Cellular Corporation (NYSE: USM) Cut to Underweight at Morgan Stanley.
Valero Energy Corporation (NYSE: VLO) Reiterated Buy with $35 target at Argus.

We were also given a new updated list of the prized Gabelli Focus Five List showing that all five positions were new positions as special situation stocks that the firm feels are undervalued to the market expectations.  This list outperformed in the last quarter and has significantly outperformed the S&P going back to the 2006 inception.

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Looking ahead, Caterpillar raised its revenue guidance from $56-$58 billion to $58 billion, including about $2 billion from Bucyrus. EPS guidance was changed from $6.25-$6.75 to $6.75, including a negative impact of about $0.50 from the Bucyrus deal. The company hailed the recent passage of three free-trade agreements and “the growing understanding that we need to do something positive about infrastructure in the United States.” Needless to say, Caterpillar hopes to profit from both.

For 2012, Caterpillar continues to be optimistic. The company expects sales and revenues to increase by 10%-20%, much of which will come from Bucyrus. Caterpillar expects Bucyrus to boost total sales by about $5 billion next year. The company did not provide EPS guidance for 2012.

Of the company’s $1.14 billion in profit, more than 30% was attributed to a favorable exchange rate. The weaker US dollar clearly helped the company in the third quarter, but as the dollar gains strength profits could slow down. The company also reported weaker sales in China, and noted that sales rose in developed countries although total sales of new machines in developed countries “remain significantly below previous peak levels.”

Order backlog has climbed to an all-time high, and the company expects commodity prices to remain high enough to maintain current investment levels from Caterpillar’s customers. In developed countries, Caterpillar believes that deferred replacement of equipment will pick up modestly, while in developing countries the company expects more construction activity to drive additional sales. If sales in China continue to weaken, that may be a tough goal to reach.

Shares of Caterpillar are up about 5% a half hour before the market opens this morning, at $91.65 in a 52-week range of $67.54-$116.55. Deere is up more than 2.5%, at $74.10 in a 52-week range of $59.92-$99.80. Joy Global is up about 2.8%, at $84.10, in a 52-week range of $57.48-$103.44. The Market Vectors Agribusiness ETF (AMEX: MOO) is up about 1.5%, at $49.37, in a 52-week range of $39.86-$57.93.

Paul Ausick

Which U.S. industries and companies stand to get hit the hardest in the event a trade war gets started? The U.S. Census Bureau provides data on the dollar amounts of U.S. imports from and exports to China that we have looked at to see where the impacts could be the largest.

According the Census Bureau data, in 2010 the U.S. imported goods from China worth about $365 billion, while exporting goods worth about $92 billion. If the U.S. were to implement tariffs on imports, the likeliest targets would be the goods with the largest dollar value. These imports include computer, semiconductors and telecom gear worth about $88 billion in 2010, clothing and other household goods worth an aggregate of about $71 billion, toys and similar items worth about $27 billion, televisions and other video equipment worth about $15 billion.

If all that sounds like the stuff you can buy at Wal-Mart Stores (NYSE: WMT) or Target (NYSE: TGT) or any number of other U.S. department stores, then be prepared to pay more for these items. Because comparatively little clothing or TVs or toys are manufactured in the U.S. any longer, an import duty on these items would hurt U.S. consumers without providing a lot of help to U.S. manufacturers. Hopes that a new manufacturing segment might spring up are not likely to be realized among large companies but smaller manufacturers could gain some benefit.

However, if China responds with import tariffs of its own, several major U.S. industries could get seriously hurt. Raw materials exports such as coal, copper, iron ore, lumber, and other metals are particularly vulnerable. So are agricultural products like soybeans, cotton, and corn. Industrial and agricultural machinery exports could also face penalties. Another substantial U.S. export is automobiles.

Coal miners like Peabody Energy (NYSE: BTU) and Arch Coal (NYSE: ACI) could get hit, as could copper miners Freeport-McMoran Copper & Gold (NYSE: FCX) and Rio Tinto (NYSE: RIO). Lumber companies Weyerhaeuser (NYSE: WY) and Plum Creek Timber (NYSE: PCL) could face higher duties on log exports.

Agricultural products companies such as Archer Daniels Midland (NYSE: ADM) and Bunge (NYSE: BG) could be in China’s sights if duties are applied to food exports. Caterpillar (NYSE: CAT) and Deere & Co. (NYSE: DE) are likely to see prices for their equipment rise with a concomitant loss of sales to competitors from Japan and Korea.

General Motors (NYSE: GM) and Ford Motor (NYSE: F) both look to China as a growth opportunity. In 2010 U.S. car sales in China totaled more than $3 billion. Slapping a tariff on U.S. cars could really chill the hopes of the U.S. automakers. General Electric (NYSE: GE) could also face tariffs on industrial engines and parts, as well as aircraft parts and other equipment.

China has been fighting inflation for most of this year by restricting bank lending and raising interest rates. Absent a significant currency adjustment, this does little good for the global economy and not much long-term good for China’s domestic economy. If the yuan were allowed to float freely, it could appreciate by as much as 30%. That would quickly eliminate the inflation threat in China, bringing the cost of the country’s goods more into line with foreign costs, slowing the country’s exports, and giving other economies a chance to fill the gap and begin growing again.

But that outcome does not appear likely. Instead, China appears willing to fight the Senate legislation with a trade war. The war of words is likely to last well into next year, but the first real shot is already being primed.

Paul Ausick

Chevron Corporation (NYSE: CVX) Cut to Underweight at JPMorgan.
Chipotle Mexican Grill, Inc. (NYSE: CMG) Cut to Market Perform at William Blair.
Costco Wholesale Corporation (NASDAQ: COST) Cut to Market Perform at William Blair; Reiterated Outperform at Credit Suisse; Raised target to $90 at Argus.
Deere & Co. (NYSE: DE) Maintained Neutral but cut estimates and target to $87 at Credit Suisse.
Exxon Mobil Corporation (NYSE: XOM) Cut to Underweight at JPMorgan.
Discover Financial Services (NYSE: DFS) named Bull of the Day at Zacks.
Leap Wireless International Inc. (NASDAQ: LEAP) maintained Neutral but target to $4 from $10 at Credit Suisse.
News Corporation (NASDAQ: NWS.A) Removed from the Conviction Buy List at Goldman Sachs.
Newmont Mining Corporation (NYSE: NEM) named Value stock of the day at Zacks.
Oracle Corporation (NASDAQ: ORCL) Reiterated Outperform on Focus List at Credit Suisse.
Polo Ralph Lauren Corp. (NYSE: RL) Raised to Buy at Citigroup.
Polycom Inc. (NASDAQ: PLCM) Raised to Buy at Argus.
PG&E Corporation (NYSE: PCG) Raised to Buy at Citigroup.
Ryanair Holdings plc (NASDAQ: RYAAY) Raised to Outperform at Credit Suisse.
Sony Corporation (NYSE: SNE) Cut to UNderperform at BofA/ML.
Walgreen Co. (NYSE: WAG) Cut to Neutral at BofA/ML.

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JON C. OGG

Apple Inc. (NASDAQ: AAPL) Started as Buy with $495 target at Janney.
Caterpillar Inc. (NYSE: CAT) Started as Overweight at Barclays.
Charter Communications Inc. (NASDAQ: CHTR) Started as Overweight at JPMorgan.
Colgate-Palmolive Co. (NYSE: CL) Cut to Hold at Citigroup.
Comcast Corporation (NASDAQ: CMCSA) Started as Overweight at JPMorgan.
Comerica Incorporated (NYSE: CMA) Raised to Market Perform at Wells Fargo.
Deere & Co. (NYSE: DE)  Started as Overweight at Barclays.
DIRECTV (NASDAQ: DTV) Started as Overweight at JPMorgan.
Imperial Holdings, LLC (NYSE: IFT) Cut to Market Perform at FBR.
Kimberly-Clark Corporation (NYSE: KMB) Cut to Hold at Citigroup.
Lam Research Corporation (NASDAQ: LRCX) Started as Overweight at JPMorgan.
Men’s Wearhouse Inc. (NYSE: MW) named value stock of the day at Zacks.
Novellus Systems, Inc. (NASDAQ: NVLS) Started as Overweight at JPMorgan.
NutriSystem Inc. (NASDAQ: NTRI) Started as Buy at Auriga.
Polo Ralph Lauren Corp. (NYSE: RL) Cut to Hold at Citigroup.
Teva Pharmaceutical Industries Limited (NASDAQ: TEVA) Started as Buy at Canaccord Genuity.
VeriFone Systems, Inc (NYSE: PAY) Started as Buy at Argus.
Warner Chilcott plc (NASDAQ: WCRX) Started as Buy at Canaccord Genuity.

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JON C. OGG

Biogen Idec Inc. (NASDAQ: BIIB) Raised to Outperform at Oppenheimer.
Canadian Solar Inc. (NASDAQ: CSIQ) Raised to Neutral at Piper Jaffray.
CBS Corporation (NYSE: CBS) Maintained Outperform as Bull of the Day at Zacks.
CenturyLink Inc. (NYSE: CTL) Maintained Buy with $48 target at Argus.
Deere & Co. (NYSE: DE) Maintained Outperform but cut target to $91 at Credit Suisse.
EMC Corporation (NYSE: EMC) Maintained Outperform but Cut target to $27 at Credit Suisse.
France Telecom (NYSE: FTE) Raised to Neutral at Credit Suisse.
The Hain Celestial Group, Inc. (NASDAQ: HAIN) Cut to Sell at S&P Equity Research (late Wednesday call).
Marathon Oil Corporation (NYSE: MRO) Cut to Neutral as Bear of the Day at Zacks.
McDonald’s Corporation (NYSE: MCD) Raised to Outperform at Oppenheimer.
Nokia Corporation (NYSE: NOK) Raised to Hold at Jefferies.
ProLogis (NYSE: PLD) Cut to Hold at Stifel Nicolaus.
Red Hat, Inc. (NYSE: RHT) Started as Buy at Citigroup.
Starbucks Corporation (NASDAQ: SBUX) Cut to Perform at Oppenheimer.
Teva Pharmaceutical Industries Limited (NASDAQ: TEVA) Started as Outperform at Leerink Swann.

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JON C. OGG