Of the top brands, the following came in after Apple:

2. International Business Machines Corporation (NYSE: IBM)

3. Google Inc. (NASDAQ: GOOG)

4. McDonald’s Corporation (NYSE: MCD)

5. Microsoft Corporation (NASDAQ: MSFT)

6. Coca-Cola Corporation (NYSE: KO)

7. Marlboro of Altria Group Inc. (NYSE: MO)

8. AT&T, Inc. (NYSE: T)

9. Verizon Communications, Inc. (NYSE: VZ)

10. China Mobile Limited (NYSE: CHL)

11. General Electric Co. (NYSE: GE)

The ‘Top Riser” from 2011 to 2012 was Facebook, Inc. (NASDAQ: FB) with a 74% rise

The full Millward Brown study on these brands gets broken down into segments such as industry, brand growth, geographic, and sectors.

JON C. OGG

The U.S. allows China to buy treasuries directly without banker assistance. (Reuters)

MF Global paid Jon Corzine $8 million in the year before it collapsed. (Reuters)

The new BrandZ annual study of brand values puts Apple (NASDAQ: AAPL) in the top position, followed by McDonald’s (NYSE: MCD), Coca-Cola (NYSE: KO), IBM (NYSE: IBM), Microsoft (NASDAQ: MSFT) and Google (NASDAQ: GOOG). (Reuters)

Trading losses at JP Morgan (NYSE: JPM) help competitors make money. (Reuters)

Comcast (NASDAQ: CMCSA), Time Warner Cable (NYSE: TWC) and Cablevision (NYSE: CVC) will share Wi-Fi systems to give customers more access to wireless broadband. (WSJ)

Many traders blame Morgan Stanley for overpricing Facebook shares. (WSJ)

France and Germany remain in a battle over the future of austerity in the region. (WSJ)

Facebook’s largest hurdle with investors remains its mobile strategy. (WSJ)

The European Union gives Google little time to answer charges about its business practices, which include privacy matters. (WSJ)

Formula One Group will go public on the Singapore Stock Exchange to raise $2.5 billion. (WSJ)

Zynga (NASDAQ: ZNGA) shares are hurt by the drop in Facebook’s stock. (WSJ)

JP Morgan will kill is share buybacks because of trading losses. (NYT)

Eastman Kodak loses its patent case against Apple and Research In Motion (NASDAQ: RIMM). (NYT)

France will press its neighbors to create eurozone-wide bonds. (FT)

Douglas A. McIntyre

Oil Prices Fall

WTI crude reached a six-month low, which is positive news for nearly everyone other than the oil and gas industry. The price moved below $92, down from close to $110 less than 90 days ago. One reason is that U.S. supplies of oil are higher than expected. But the most substantial reason is belief that demand in Europe will be historically low for this time of year. A drop in the rapid expansion in China’s gross domestic product may also be a cause for lower prices. The most important effect on the U.S. economy is that gasoline prices are plummeting. The cost for a gallon of regular based on a nationwide average calculated by the AAA is $3.728, compared to $3.727 the day before and $3.907 a month ago. The fall from the year ago price of $3.955 is extraordinary. The price of premium appears ready to drop below $4 for the first time in months. There is school of thought among some economists that whatever factors might slow U.S. GDP growth in the middle of this year will be partially offset by the lower cost of gas for American families that live paycheck to paycheck. With regular gas above $4, many could not be consumers of anything other than bare necessities. As gas prices fall, that should change.

GM and Facebook

Investors do not seem to care that General Motors (NYSE: GM) has dropped Facebook as an advertising medium. The press made a great deal of the news, but GM’s investment was only a few million dollars over the past year. Maybe skeptics about Facebook’s future reason that other very large advertisers will be unhappy with the result of their marketing on the social network and will withdraw as well. But, in the face of the GM news, Facebook as raised the number of shares it will sell in its initial public offering to 421 million, according to several media reports. That is up 25% from the number expected just a few days ago. This would set the amount of money collected by Facebook at $16 billion and value the company at over $110 billion. Many analysts believe that Facebook’s valuation is much too high. But that has not stopped a nearly insatiable appetite for ownership in the company. Perhaps Facebook users want to be shareholders are well. It works that way with Apple (NASDAQ: AAPL), so there is a precedent.

Relational Investors vs. Pepsi

Shareholder activist firm Relational Investors has bought $600 million of PepsiCo (NYSE: PEP) shares, according to the Wall Street Journal. Large companies are not immune from the kind of attacks recently experienced by AOL (NYSE: AOL) and Yahoo! (NASDAQ: YHOO). The market has been concerned about the stewardship of Pepsi CEO Indra Nooyi for some time. Soda sales have dropped in many parts of the world, in part because of health concerns. That has caused Pepsi and rival Coca-Cola (NYSE: KO) to rely more on sales of bottled water, noncarbonated drinks and snacks. Soda sales have been so huge for so long that replacing them is almost impossible. PepsiCo is too large for almost any one shareholder to attack. Its market capitalization is more than $100 billion, so the Relational Investors position is inconsequential, whether or not the group has reasonable concerns.

Douglas A. McIntyre

Greeks take hundreds of millions of dollars out of banks there and the government calls national elections. (Reuters)

Shares of JCPenney (NYSE: JCP) fall sharply after it announces poor earnings. (Reuters)

BHP Billiton (NYSE: BHP) says commodities prices will drop more than they have in the past month. (Reuters)

T-Mobile USA will cut 900 jobs as its subscriber count falls. (Reuters)

General Motors (NYSE: GM) will stop advertising on Facebook because of poor results. (Reuters)

Global mobile phone sales drop 2% in the first quarter, according to Gartner. (Reuters)

Activist fund Relational Investors takes a $600 million stake in PepsiCo (NYSE: PEP) and may press to shake up management and strategy. (WSJ)

Nvidia (NASDAQ: NVDA) begins to move graphics functions from PCs to the cloud. (WSJ)

Amazon.com (NASDAQ: AMZN) sharply increases the size of its work force. (WSJ)

House Speaker John Boehner says an increase in the national borrowing level would need to be accompanied by budget cuts. (WSJ)

Two of seven transport workers unions reject contract offers from bankrupt AMR, leaving a judge to decide their fates. (WSJ)

The FBI begins investigating the trading at JP Morgan (NYSE: JPM) that created a $2 billion loss. (NYT)

As consumers move away from soda, PepsiCo and Coca-Cola (NYSE: KO) must rely more on bottled water sales. (NYT)

Merkel and Hollande say they want Greece to remain in the eurozone and state that stimulus measures might be in order. (FT)

European car sales fall more than 6% in April, according to the European Automobile Manufacturers’ Association. (Bloomberg)

Douglas A. McIntyre

The market has been concerned about the stewardship of Pepsi CEO Indra Nooyi for some time. Soda sales have dropped in many parts of the world, in part because of health concerns. That has caused Pepsi and rival Coca-Cola (NYSE: KO) to rely more on sales of bottled water, non-carbinated drinks, and snacks. Soda sales have been so huge for so long that replacing them is almost impossible.

PepsiCo is too large for almost any one shareholder to attack. Its market capitalization is over $100 billion, so the Relational Investors position is inconsequential, whether the group has reasonable concerns or not.

Douglas A. McIntyre

Also, keep in mind that portfolio managers Todd Combs and Ted Weschler are still new and those new positions of under $200 million $300 million are likely tied to them.

24/7 Wall St. has gone through line by line of each position to see which stocks have been bought and sold as new positions, as well as having added in whether or not the number of shares grew or shrank on each since the prior quarter. We had added some color in on some of the positions if applicable.

Be advised that the number of subsidiaries that this filing covers is 14 entities rather than 18 entities in the prior quarter. There is also a note in the 13F filing showing that the SEC has granted “Confidential Treatment” on some Berkshire stock holdings and that likely suggests that Buffett is still acquiring a position he does not want the public to know about yet. This filing does not signal the half-dozen or more European shares that Buffett said he bought so that remains an outstanding issue as well.

The value of the stock portfolio was $66,151,587,000 at the end of 2011 and this was listed as $75,300,250,000 at the end of March 2012.

American Express Co. (NYSE: AXP) was over 151.6 million shares, SAME AS last quarter.

Bank of New York Mellon Corp. (NYSE: BK) is now 5.6 million shares, HIGHER THAN the 1,793,915 shares last quarter.

CVS Caremark Corporation (NYSE: CVS) is the SAME SIZE at 7.106 million shares after having been a new holding in a recent quarter and having been raised one quarter ago.

Coca Cola Co. (NYSE: KO) was right at 200 million shares, SAME AS BEFORE.

ConocoPhillips (NYSE: COP) is roughly 29.1 million shares, roughly the SAME AS BEFORE but it is still lower than previous quarters in past reports.

Costco Wholesale (NASDAQ: COST) 4,333,363 Shares, SAME AS last quarter after having lowered it before.

Da Vita Inc. (NYSE: DVA) is now 6 million shares worth $541 million and that LARGER THAN BEFORE after having been a new position of 2.684 million shares.

DirecTV (NASDAQ: DTV) is a LARGER POSITION listed at 22.999 million worth over $1.13 billion. This one had been 20.348 million shares worth $870 million one quarter earlier and it had been a new position just two quarters ago at 4.249 million shares.

People are going to buy Coke and Pepsi, most likely, in almost any economy.  Pepsico, Inc. (NYSE: PEP) is actually up 0.6% at $67.23 against a 52-week high of $71.89; Coca-Cola Company (NYSE: KO) is down 0.6% at $76.95 against a 52-week high of $77.82.  With yields of about 3% on average, these pay about the same as the 30-Year Treasury’s long-bond.  The beer segment remains uncorrelated to defensive stocks as it did last week (in part due to currencies): Anheuser-Busch InBev SA (NYSE: BUD) is down by 0.7% at $71.43 and Molson Coors Brewing Company (NYSE: TAP) is down 1.2% at $40.81.  Even the best water utility in America via American Water Works Company, Inc. (NYSE: AWK) is down another 1% $33.99 against a 52-week and all-time high of $34.89.

Food is supposed to be defensive.  You gotta eat, right?  McDonald’s Corporation (NYSE: MCD) is down almost 0.4% at $91.55 and getting further and further away from that $102.22 all-time high recently seen.  The rest of the defensive food segment is up to mixed as food is defensive and with dividends:

• Kraft Foods Inc. (NYSE: KFT) is up 0.4% at $39.20 with a 3% yield that challenges the long-bond;
• ConAgra Foods, Inc. (NYSE: CAG) is down 0.2% at $25.67 with a 3.7% yield that beats the long-bond;
• Campbell Soup Co. (NYSE: CPB) is up 0.25% at $34.49 with a 3.4% yield that beats the long-bond;
• Hormel Foods Corporation (NYSE: HRL) is down only 0.1% at $29.08 but its 2.1% yield is ‘only’ paying what the 10-year has been paying recently.

Smoking has those nice 5%-plus yields for the defensive tobacco sector: Altria Group Inc. (NYSE: MO) is down only 0.1% at $31.75 against a 52-week high of $32.62; Vector Group Ltd. (NYSE: VGR) is down 0.5% at $16.73; and Reynolds American Inc. (NYSE: RAI) is down only 0.2% at $40.41 against a high of $42.81.

Diapers, toothpaste, deodorant, and shaving… consumer products are acting defensive: Procter & Gamble Co. (NYSE: PG) is down only 0.3% at $63.50 with a 3.5% yield; Kimberly-Clark Corporation (NYSE: KMB) is up by 0.3% at $79.62 with a 3.7% yield; Colgate-Palmolive Co. (NYSE: CL) is down 0.1% at $99.20 but it only pays about 2.5% for a dividend yield.

Drug and medical is mixed to positive: Merck & Co. Inc. (NYSE: MRK) is up by over 0.8% at $38.35 with its 4.4% yield; Pfizer Inc. (NYSE: PFE) is down only $0.01 at $22.64 with its 3.9% yield; and Johnson & Johnson (NYSE: JNJ) is down 0.5% at $64.00 with its 3.8% yield.

Those smartphones and telephones are not acting defensive at all today with Verizon Communications Inc. (NYSE: VZ) down 0.9% at $40.80 with its 5% yield and with AT&T, Inc. (NYSE: T) down 0.7% at $33.36 with a 5.4% yield.

Some investors are willing to suffer from the near-zero return of Treasuries, while others are going to try to look for the safest of stocks to seek safe and steady dividends.  The DJIA is down 0.7% and the S&P 500 was down 0.6% at last look.  Both are actually much better than what we were looking at just two hours or so ago.

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JON C. OGG

Read: America’s Hottest Brands

Generally, most brand analysis done by the business press is biased toward dollar valuations and contributions to corporate earnings. Obviously, financial success is one factor that demonstrates how well a brand is regarded by consumers. But brand valuation is a financial view, and not one that relies entirely on consumer perception. Based on analysis performed by brand expert company CoreBrand, 24/7 Wall St. wanted to see brands through the eyes of the consumer. For this reason, Corebrand examined brands from the standpoint of favorability and familiarity.

One of the most notable results of the analysis is the high ranking of brands not normally present on most highly valued brands list. When they are evaluated through the consumers’ eyes, however, brands that belong to companies that are struggling financially can still be high on a consumer-perception weighted list. These brands, naturally, are used by a large number of people. More than that, the consumer interaction with the product and services associated with the brand is positive.

Dell (NASDAQ: DELL) and Avon (NYSE: AVP) would not appear high on most brand valuations lists. The two have struggled too much as companies and in the stock market to be high on any business-weighted brand list. They are, however, at the top of the list of brands with high favorability and familiarity. The Avon lady and Dell laptops still carry weight with consumers.

Financial success does not exclude consumer success; they usually go together. Google (NASDAQ: GOOG), Apple (NASDAQ: AAPL), Ford (NYSE: F) and Microsoft (NASDAQ: MSFT) do extremely well according to CoreBrand’s ranking. Each of these corporations has posted large profits over the past few years. Their shareholders have also done well. The products and services from the companies have boosted sales fairly consistently.

24/7 Wall St. examined the “hottest” brands list from independent brand valuation firm CoreBrand. CoreBrand looked at the largest brands where both favorability and familiarity increased, measured by overall reputation, perception of management and investment potential. 24/7 Wall St. then ranked the six brands with the greatest increases in favorability from the fourth quarter of 2010 to the fourth quarter of 2011.

These are America’s hottest brands.

Today’s share price reaction to the earnings news is enough that you might wonder if those old buyout rumors might be surfacing again.  The question is whether or not The Coca-Cola Company (NYSE: KO) or another outfit wants to pay more than $12 billion for an acquisition.

Earnings came in up 38% to $0.41 EPS and revenues came to $454.6 million.  We had estimates of $0.38 EPS and $447.1 million in revenues.  There was also an impressive operating margin gain which grew to 27.8% from 24.8% as growth in Asia is paying off.    Shares closed at $65.31 on Wednesday and the pre-market action has shares up 12% at $73.20.  The market cap at yesterday’s close was $11.4 billion and the 52-week trading range is $32.35 to $83.96.

From an outsider’s view, Monster looks like a beverage company where the time to acquire it may have come and gone.  Monster trades at well over 30-times expected 2012 earnings against about 18-times earnings for Coca-Cola and about 16-times expected earnings for Pepsico, Inc. (NYSE: PEP).  Coca-Cola has finally come back in favor for defensive investors, and Pepsico is in a state of flux where many feel it has lost its way.  It seems like for now these two beverage giants would not be wanting to spend well over $12 billion to buy an energy drink outfit, but in the end everything may just boil down to price.

JON C. OGG

After the weakness in the broad market has the DJIA down 140 points (or -1.1%) and the S&P 500 Index down 15 points or 1.1%, it turns out that most of the defensive stock sector leaders are holding up far better than the broad market in our go-to defensive stock portfolio.  We have taken a look at each of these with share price snapshots right before Noon EST.

No matter what, you gotta drink!  Pepsico, Inc. (NYSE: PEP) is down 0.5% at $66.28 against a 52-week high of $71.89; Coca-Cola Company (NYSE: KO) is down 0.4% at $76.97 against a 52-week high of $77.82.  With yields of about 3% on average, these are now challenging the 30-Year Treasury yields.  The beer segment is not acting defensive as it should, perhaps because they are foreign issues now with more currency risks: Anheuser-Busch InBev SA (NYSE: BUD) and Molson Coors Brewing Company (NYSE: TAP) are not acting very defensive with price corrections of 3% and 2$ respectively.

Perhaps the most defensive you can get is water, and the top water utility is American Water Works Company, Inc. (NYSE: AWK) with a premium valuation.  This water leader is down 0.8% at $33.73 against a 52-week and all-time high of $34.89.

Food is supposed to be defensive, although a drop of 1.5% in McDonald’s Corporation (NYSE: MCD) to $94.10 is causing some added stress in what was the darling of the DJIA in 2011.  The rest of the defensive food segment seems to be less damaged when you evaluate the moves: Kraft Foods Inc. (NYSE: KFT) is down only 0.4% at $39.11; ConAgra Foods, Inc. (NYSE: CAG) is down 0.7% at $25.52; Campbell Soup Co. (NYSE: CPB) is down only 0.3% at $33.97; and Hormel Foods Corporation (NYSE: HRL) is down only 1 penny at $28.92 as the world is getting excited about Spam again.

Smoking is defensive again and the tobacco stocks are holding up much better than the broad market with those 5% and higher dividends: Altria Group Inc. (NYSE: MO) is down only $0.3% at $32.10 against a 52-week high of $32.62; Vector Group Ltd. (NYSE: VGR) is down only 0.2% at $16.88; and Reynolds American Inc. (NYSE: RAI) is down only 0.2% at $40.18 against a high of $42.81.

Shaving, diapers, toilet paper, and other consumer products are acting defensive with some gains on a weak day.  Procter & Gamble Co. (NYSE: PG) is trading up $0.11 at $64.36 and Kimberly-Clark Corporation (NYSE: KMB) is up $0.08 at $79.08 with KMB challenging the 52-week high.  Colgate-Palmolive Co. (NYSE: CL) is down ‘only’ 0.5% at $99.10 against a 52-week high of $100.81.

Drug and medical is holding up on the consumer end with losses look far less than the broader market: Merck & Co. Inc. (NYSE: MRK) is down 0.35% at $38.40; Pfizer Inc. (NYSE: PFE) is down 0.3% at $22.38; and Johnson & Johnson (NYSE: JNJ) is down the least with a drop of 0.2% at $64.65 against a 52-week high of $68.05.

Those smartphones and telephones are somewhat defensive, and those 5%-plus yields sure shield investors who are worried about chasing the hottest growth stocks.  Verizon Communications Inc. (NYSE: VZ) is down only 1-penny at $40.52 with a 5% dividend yield and AT&T, Inc. (NYSE: T) is actually up 0.2% at $33.08 with a yield of about 5.4%.

When investors want safety and when the Treasury yield is so low on the longer-term Treasury market, many investors turn to the safety of the higher dividends and safer stocks that are defensive.  Greece and the rest of PIIGS may fall again, but the logic is that U.S. consumers still have to eat, drink, shave, put on deodorant, and tend to stick with their core vices as best as they can.

JON C. OGG