Nielsen Branding Shows Why Microsoft Wants Yahoo! in Google Fight (MSFT, YHOO, GOOG)

247wallst — Thu, 14 Feb 2008 14:21:27 +0000

Nielsen has released its top aggregate sites by parent company for January 2008, and it starts getting even more clear why this super-merger on the web is being pursued. Below is the TOP 10 broken down by the related "parent companies", and this combines "work and home" inside the U.S.:
                              Unique Time Per
                           Audience    Person
Parent                      (000) (hh:mm:ss)
1. Google                124,279    1:37:35
2. Microsoft             121,920    2:22:33
3. Yahoo!                113,874    3:19:43
4. Time Warner    104,837    3:57:38
5. News Corp.       75,831    2:02:49
6. eBay                   65,758    2:04:37
7. InterActiveCorp 65,691    0:24:37
8. Amazon                59,833    0:27:47
9. Wikimedia          56,049    0:18:32
10. New York Times 51,624    0:20:26

As far as TOP BRANDS, the list is as follows:
                                    Unique Time Per
                                    Audience    Person
Brand                         (000) (hh:mm:ss)
1. Google                   117,841    1:11:03
2. Yahoo!                   112,784    3:20:18
3. Microsoft                98,289    0:51:16
4. MSN/Windows Live 95,397    2:07:59
5. AOL Media             90,058    4:10:21
6. YouTube                67,509    0:47:15
7. Fox Interactive-M    65,849    2:10:14
8. eBay                         56,199    2:09:55
9. Wikipedia                55,587    0:18:32
10. Amazon                   51,220    0:25:32

Keep in mind that this is not the survey on search. You can visitwww.nielsen-online.com to see the past comparison data. While Google(NASDAQ: GOOG)has been top dog for a while, it is sure easy to see whyMicrosoft (NASDAQ: MSFT) wants to gobble up Yahoo! (NASDAQ: YHOO).

Jon C. Ogg
February 14, 2008

24/7 Wall St. » Nielsen

Nielsen Branding Shows Why Microsoft Wants Yahoo! in Google Fight (MSFT, YHOO, GOOG)