Tiger Woods Pushes Up Masters Ratings Nearly 50%
It appears that ESPN and CBS (CBS) will get their wishes for the Masters. Tiger Woods' return to golf resulted in a 47% increase in TV ratings for the tournament's ...Read Full Story »
Posts related to ‘Tiger Woods’
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Tiger Woods Next Endorsement Deals: PriceWaterhouse, Powerade, Citizen, Verizon, Chrysler, And Visa
Tiger Woods sponsorship income in 2009 was estimated by several media sources to be $110 million. Thirty million dollars of that came from Nike (NKE). There are no estimates for ...Read Full Story »
Pepsi Scores Tiger Woods For Gatorade (PEP)
PepsiCo's (NYSE:PEP) Gatorade unit has signed a collaboration with golf megastar Tiger Woods to develop Tiger-inspired sports performance beverages for athletes at all levels. Tiger said in the release, “Gatorade ...Read Full Story »
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