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“Green is green as in the color of money”
- Brand director of General Electric, Brandweek, July 26, 2006
“Greenwashing” is the act of misleading the public regarding the environmental practices of a company or the environmental benefits of a product, service, or business line. Due to the public’s increased awareness of environmental issues, including global warming, deforestation, and the loss of endangered species, greenwashing has become a staple of corporations marketing efforts. All of the companies in this article have made some effort to address these concerns. Some of them appear to be trying harder than others, and even a few of them have made legitimate efforts to become responsible corporate stewards of the environment. Evidenced by the support of environmental groups and corporate responsibility professionals, many of these companies’ green initiatives have made a positive impact. Read More
Every time there is news about the internet portal Yahoo! (YHOO), it makes the front pages. The only story about Yahoo, however, that deserved attention was the monstrous violation of fiduciary duty that its board made when it turned down Microsoft’s (MSFT) offer to buy the company. Beyond that, Yahoo is now a relatively small company with faltering profits that is no longer even important to its own industries, either media or the internet. 
