Local.Com Renews With Yahoo! (LOCM, YHOO)
September 4, 2007 by Douglas A. McIntyreLocal.com Corp. (NASDAQ:LOCM) has announced that it has renewed a multi-year agreement with Yahoo! (NASDAQ:YHOO). Yahoo! will continue to deliver its sponsored search results to Local.com, including Local.com’s recently expanded local search network.
This is a ‘renewal’ rather than a new pact but according to the release this gives an ongoing shot of delivering additional search traffic to Yahoo’s advertisers under the sponsored search results. Unfortunately, no terms and conditions were disclosed in the announcement.
This is too small to have any impact on Yahoo! shares, but Local.Com (LOCM) shares are up 14% to $6.77 in pre-market trading. As a reminder, this is one of the microcap web stocks that often sees large price swings on days when it has news.
Jon C. Ogg
September 4, 2007
Jon Ogg can be reached at [email protected]; he does not own securities in the companies he covers.
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