5. State of New York
>Unique users: 4.2 million
>Average time spent: 14 minutes 21 seconds
The New York State government, like Florida’s, has developed a somewhat fragmented Web presence. Although the number of unique visitors to NY.gov is nearly double Florida’s, the actual number of visitors to the state’s different websites is probably much higher. And if you think that ILoveNY.com should point only to New York City, you’ll be surprised to find information on many different parts of the state.
4. Social Security Administration
>Unique users: 5.3 million
>Average time spent: 15 minutes 12 seconds
The Social Security Administration employs more than 80,000 people at the state and federal levels who work in around 1,500 offices throughout the country. In February, there were nearly 63.4 million U.S. citizens receiving Social Security benefits. In fiscal year 2014, the agency expects to process more than 5.4 million benefit claims. The agency expected to process 48% of all benefit claims on its website in 2013.
3. State of California
>Unique users: 6.6 million
>Average time spent: 19 minutes 16 seconds
The State of California’s website offers links to state agencies and tourist information, as well as other relevant information relevant to state residents. Unlike the Florida and New York sites, however, California manages its websites under a single domain name.
2. National Institutes of Health
>Unique users: 11.1 million
>Average time spent: 7 minutes 31 seconds
Like the CDC, the NIH provides information on health issues and is also part of the U.S. Department of Health and Human Services. According to the site, it is “the nation’s medical research agency — making important discoveries that improve health and save lives.” The NIH website also includes a link where researchers can apply for grants.
1. Internal Revenue Service
>Unique users: 26.1 million
>Average time spent: 17 minutes 4 seconds
Because the Nielsen data was collected in February, it very likely wasn’t the peak traffic season at the IRS — which is probably right about now, a week from the filing deadline. An average visit to IRS.gov lasted more than 15 minutes — not long enough to fill out a tax return, but long enough to find and read the instructions for filing the return.