Technology

Have Search Results Become Static?

In the world of search engines, it has been the case that Google Inc. (NASDAQ: GOOGL) has dominated for years now. Still, Google total share of search has contracted from a peak, with Microsoft Corp. (NASDAQ: MSFT) and Yahoo! Inc. (NASDAQ: YHOO) having a combined 31% or so of U.S. desktop and work search results.

The latest data issued from comScore showed its monthly comScore qSearch results for the U.S. desktop search marketplace in July. Google Sites led the explicit core search market with a reading of 64% of search queries conducted in the month of July.

Microsoft was next in line with 20.4%, a gain of 0.1 percentage points. Yahoo Sites was third with 12.7%, followed by the Ask Network with 1.8% share (up 0.1 percentage points) and AOL, with 1.2% share.

comScore noted that the rates of Explicit Core Search exclude contextually driven searches that do not reflect specific user intent to interact with the search results. Some 17.7 billion explicit core searches were conducted in July, with Google Sites ranking first with 11.3 billion (up 1%). comScore then showed that Microsoft Sites ranked second with 3.6 billion searches (up 1%), followed by Yahoo Sites with 2.2 billion (up 1%). Then there was the Ask Network with 313 million (up 4%) and AOL with 206 million (up 2%).

Also included with this report is a standing of the two tables from comScore to show the rankings on a case by case basis. Again, it seems as though consumers of search may have decided to keep their search results static.

ALSO READ: Where Will Warren Buffett Put Money as Markets Collapse?

Is there a growing case that search has become another commodity?

Sponsored: Want to Retire Early? Here’s a Great First Step

Want retirement to come a few years earlier than you’d planned? Or are you ready to retire now, but want an extra set of eyes on your finances?

Now you can speak with up to 3 financial experts in your area for FREE. By simply clicking here you can begin to match with financial professionals who can help you build your plan to retire early. And the best part? The first conversation with them is free.

Click here to match with up to 3 financial pros who would be excited to help you make financial decisions.

Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.